• 1359 Citations
  • 17 h-Index
19962019
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Research Output 1996 2019

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2013
1 Citations

Cinderella storytelling in 21st century: Interpreting popular culture in the movies via visual narrative arts

Lee, S. & Ko, E., 2013 Sep 27, Luxury Fashion and Culture. Vol. 7. p. 91-99 9 p. 17083040. (Advances in Culture, Tourism and Hospitality Research; vol. 7).

Research output: Chapter in Book/Report/Conference proceedingChapter

twenty first century
popular culture
movies
art
narrative

Luxury fashion theory, culture, and brand marketing strategy

Ko, E. & Woodside, A. G., 2013 Sep 27, Luxury Fashion and Culture. Vol. 7. p. 1-14 14 p. 17083036. (Advances in Culture, Tourism and Hospitality Research; vol. 7).

Research output: Chapter in Book/Report/Conference proceedingChapter

luxury
rarity
marketing
psychology
marketing theory

Preface

Ko, E. & Woodside, A. G., 2013 Sep 27, Luxury Fashion and Culture. Vol. 7. 17083035. (Advances in Culture, Tourism and Hospitality Research; vol. 7).

Research output: Chapter in Book/Report/Conference proceedingChapter

2011
10 Citations

Cultural heritage fashion branding in Asia

Ko, E. & Lee, S., 2011 Dec 1, Tourism Sensemaking: Strategies to Give Meaning to Experience. p. 89-109 21 p. (Advances in Culture, Tourism and Hospitality Research; vol. 5).

Research output: Chapter in Book/Report/Conference proceedingChapter

cultural heritage
Asia
Branding
Cultural heritage
Korea

Cultural heritage fashion branding in Asia: Tourism Sensemaking: Strategies to Give Meaning to Experience

Ko, E. & Lee, S., 2011, Tourism Sensemaking: Strategies to Give Meaning to Experience. Emerald Group Publishing Limited, Vol. 5. p. 89-109 21 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
2007
2 Citations

"Trading Up": A Consumption Value Approach

Ko, E. & Sung, H., 2007 Mar 1, Cross-Cultural Buyer Behavior. Vol. 18. p. 115-137 23 p. (Advances in International Marketing; vol. 18).

Research output: Chapter in Book/Report/Conference proceedingChapter

Marketing mix
Willingness-to-pay
Retailing
Product category
Information sources

“Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior

Ko, E. & Sung, H., 2007, Cross-Cultural Buyer Behavior. Emerald Group Publishing Limited, Vol. 18. p. 115-137 23 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access