• 1359 Citations
  • 17 h-Index
19962019
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Research Output 1996 2019

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Article
2019

Fashioning organics: Wellbeing, sustainability, and status consumption practices

Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Status consumption
Well-being
Sustainability
Organic food
Food consumption
2018

Bridging Asia and the world: Global platform for the Interface between marketing and management

Ko, E., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Marketing management
Marketing
Online retailing
Marketing strategy
Brand management

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Service satisfaction
E-services
Customer satisfaction
Luxury brands
Luxury
2 Citations

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
1 Citations

时尚品牌绿色逆营销: 消费者态度与行为意图的影响

Kim, S., Ko, E. & Kim, S. J., 2018 Oct 2, In : Journal of Global Fashion Marketing. 9, 4, p. 364-378 15 p.

Research output: Contribution to journalArticle

Marketing
customer
Sustainable development
Concretes
sustainability
2017

Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation

Ko, J., Ko, E. & Chun, E., 2017 Apr 3, In : Journal of Global Fashion Marketing. 8, 2, p. 125-142 18 p.

Research output: Contribution to journalArticle

Smartphones
Surveying
Cost effectiveness
market
distribution strategy
4 Citations
Brand evaluation
Purchase intention
Brand image
Country of origin effects
Country of origin
5 Citations

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies

Song, S. & Ko, E., 2017 May 1, In : International Journal of Consumer Studies. 41, 3, p. 264-273 10 p.

Research output: Contribution to journalArticle

Research
Demography
Decision Making
Industry
Interviews

SPA 브랜드의 지속가능 활동이 윤리의식과 브랜드 충성도 및 구매의도에 미치는 영향-한국과 러시아의 H&M 비교 중심으로

Ko, E., Chae, H., Kim, S. & Gogichaishvili, T., 2017, In : 한국의류산업학회지. 19, 2, p. 207-220 14 p.

Research output: Contribution to journalArticle

Open Access
6 Citations

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Han, J., Seo, Y. & Ko, E., 2017 May 1, In : Journal of Business Research. 74, p. 162-167 6 p.

Research output: Contribution to journalArticle

Luxury
Imbalance
Shopping
Sustainability
Brand experience
10 Citations

What is a luxury brand? A new definition and review of the literature

Ko, E., Costello, J. P. & Taylor, C. R., 2017 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

Luxury brands
Luxury
Conceptual framework
Marketing
Branding
3 Citations

Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers

Min Kong, H. & Ko, E., 2017 Jul 3, In : Journal of Global Fashion Marketing. 8, 3, p. 220-234 15 p.

Research output: Contribution to journalArticle

cultural studies
Marketing
Purchasing
Environmental impact
Decision making
Open Access

친환경 패션 광고의 친환경 주장 유형과 소비자 언어가 광고효과에 미치는 영향

Ko, E., Kim, M. Y. & Chun, E., 2017, In : 한국의류산업학회지. 19, 2, p. 166-179 14 p.

Research output: Contribution to journalArticle

Open Access

패션 브랜드의 기술· 문화 융합과 지속가능 경영 활동에 따른 지속가능성 평가연구

Ko, E. & Park, S. H., 2017, In : 한국의류산업학회지. 19, 2, p. 152-165 14 p.

Research output: Contribution to journalArticle

Open Access
2016
2 Citations
purchase
Trademarks
Intellectual property
Law enforcement
Consumer attitudes
12 Citations
Customer participation
Customer equity
Social networking
Participation
External factors
12 Citations

Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters

Choi, E., Ko, E. & Kim, A. J., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5827-5832 6 p.

Research output: Contribution to journalArticle

Value co-creation
Purchase intention
Brand value
Luxury
Customer value
7 Citations

How consumer knowledge shapes green consumption: An empirical study on voluntary carbon offsetting

Kim, Y., Yun, S., Lee, J. & Ko, E., 2016 Jan 1, In : International Journal of Advertising. 35, 1, p. 23-41 19 p.

Research output: Contribution to journalArticle

Marketing
Carbon
Consumer knowledge
Empirical study
emotion

Influence of sustainable marketing activities on customer equity

Ko, E. & Sun, Y., 2016, In : Journal of Global Scholars of Marketing Science. 26, 3, p. 270-283 14 p.

Research output: Contribution to journalArticle

Open Access
3 Citations
Everyday life
Public-private
Marketers
Induction
Transformation process
18 Citations

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Whang, H., Yong, S. & Ko, E., 2016 Feb 1, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

Destination image
Travel motivation
Tourists
Structural model
Tourism

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Ko, E., Whang, H. & Yong, S., 2016, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

Open Access
10 Citations

Relationship between service quality and customer equity in traditional markets

Wang, H., Kim, K. H., Ko, E. & Liu, H., 2016 Sep 1, In : Journal of Business Research. 69, 9, p. 3827-3834 8 p.

Research output: Contribution to journalArticle

Customer equity
Service quality
Customer satisfaction
Retail industry
Customer lifetime value
10 Citations
marketing
industry
Marketing
sustainability
knowledge
Open Access

동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향-동대문 쇼핑몰의 유형을 중심으로

Ko, E., Zhang, T. & Chae, H., 2016, In : 한국의류산업학회지. 18, 4, p. 438-449 12 p.

Research output: Contribution to journalArticle

Open Access

디자인 혁신을 위한 디자인 속성 분석

Ko, E., Han, J. & Chung, J., 2016, In : 한국디자인문화학회지. 22, 1, p. 387-399 13 p.

Research output: Contribution to journalArticle

Open Access

소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구

Ko, E., Ko, J. & Chae, H., 2016, In : 복식. 66, 2, p. 45-60 16 p.

Research output: Contribution to journalArticle

Open Access
Open Access

현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동

Chae, H., Lee, S. Y. & Ko, E., 2016, In : 복식. 66, 5, p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
2015
6 Citations

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: A comparison study of Korea, China, and Russia

Whang, H., Ko, E., Zhang, T. & Mattila, P., 2015 Jan 1, In : International Journal of Advertising. 34, 5, p. 789-811 23 p.

Research output: Contribution to journalArticle

Korea
popularity
Marketing
Sustainable development
Russia

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Ko, E., Kim, H. & Kim, J., 2015, In : Journal of Global Scholars of Marketing Science. 25, 3, p. 279-294 16 p.

Research output: Contribution to journalArticle

Open Access
16 Citations

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, J., Ko, E. & Megehee, C. M., 2015 Jan 1, In : Journal of Business Research. 68, 6, p. 1341-1349 9 p.

Research output: Contribution to journalArticle

Social benefits
Logos
Luxury brands
Luxury
Social interaction
8 Citations

The role of fashion brand authenticity in product management: A holistic marketing approach

Choi, H., Ko, E., Kim, E. Y. & Mattila, P., 2015 Jan 1, In : Journal of Product Innovation Management. 32, 2, p. 233-242 10 p.

Research output: Contribution to journalArticle

Marketing
Sustainable development
Sporting goods
Sports
Innovation
9 Citations
media impact
sponsorship
Sports
social media
Wood
9 Citations

Understanding Luxury Disposition

Lee, M., Ko, E., Lee, S. & Kim, K., 2015 Jan 1, In : Psychology and Marketing. 32, 4, p. 467-480 14 p.

Research output: Contribution to journalArticle

Costs and Cost Analysis
Republic of Korea
Industry
Disposition
Luxury

패션 콜라보레이션의 저작권법적 쟁점-그래피티 아트를 중심으로

Koh, J., Nam, H. D. & Ko, E., 2015, In : 한국디자인포럼. 47, p. 305-318 14 p.

Research output: Contribution to journalArticle

2014

A decision model development for crowdsourcing in the fashion industry

Ko, E., Chun, E. & Song, S., 2014, In : Journal of Global Scholars of Marketing Science. 24, 4, p. 411-425 15 p.

Research output: Contribution to journalArticle

Open Access

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Ko, E., Kim, K., Lee, M., Mattila, P. & Kim, K. H., 2014, In : Journal of Global Scholars of Marketing Science. 24, 3, p. 350-364 15 p.

Research output: Contribution to journalArticle

Open Access
15 Citations

Fashion's role in visualizing physical and psychological transformations in movies

Choi, H., Ko, E. & Megehee, C. M., 2014 Jan 1, In : Journal of Business Research. 67, 1, p. 2911-2918 8 p.

Research output: Contribution to journalArticle

Movies
Psychological
Emotion
Drama
Cinema
10 Citations

Marketing mix and customer equity of SPA brands: Cross-cultural perspectives

Lee, C. H., Ko, E., Tikkanen, H., Phan, M. C. T., Aiello, G., Donvito, R. & Raithel, S., 2014 Jan 1, In : Journal of Business Research. 67, 10, p. 2155-2163 9 p.

Research output: Contribution to journalArticle

Marketing mix
Customer equity
Equity
Customer lifetime value
Profitability
17 Citations
Price impact
Luxury brands
Brand choice
Research design
Charge

패션 상품 쇼핑백 유형에 대한 소비자반응, 광고태도, 구매의도에 미치는 영향

Chae, H., Lee, S. Y. & Ko, E., 2014, In : 한국의류산업학회지. 16, 4

Research output: Contribution to journalArticle

Open Access
2013
4 Citations

Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture

Ko, E., Whang, H. & Lee, S., 2013, In : Journal of Global Fashion Marketing. 4, 2, p. 93-111 19 p.

Research output: Contribution to journalArticle

Open Access