• 2142 Citations
  • 22 h-Index
19962020

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Article
2020

How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation

Lee, E. J., Choi, H., Han, J., Kim, D. H., Ko, E. & Kim, K. H., 2020 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

3 Citations (Scopus)

可持续韩流文化角度下韩国时尚剧属性对消费者态度、国家形象和消费者接受意向的影响

Translated title of the contribution: The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu cultureChae, H., Park, J. H. & Ko, E., 2020 Jan 2, In : Journal of Global Fashion Marketing. 11, 1, p. 18-36 19 p.

Research output: Contribution to journalArticle

2019

Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows

Jung, J., Yu, J., Seo, Y. & Ko, E., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Corporate sustainability efforts and e-WOM intentions in social platforms

Choi, C. S., Cho, Y. N., Ko, E., Kim, S. J., Kim, K. H. & Sarkees, M. E., 2019 Nov 17, In : International Journal of Advertising. 38, 8, p. 1224-1239 16 p.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Environmental claims in online video advertising: effects for fast-fashion and luxury brands

Teona, G., Ko, E. & Kim, S. J., 2019 Jan 1, (Accepted/In press) In : International Journal of Advertising.

Research output: Contribution to journalArticle

1 Citation (Scopus)

Fashioning organics: Wellbeing, sustainability, and status consumption practices

Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. & Hong, D., 2019 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

5 Citations (Scopus)

What is a luxury brand? A new definition and review of the literature

Ko, E., Costello, J. P. & Taylor, C. R., 2019 Jun, In : Journal of Business Research. 99, p. 405-413 9 p.

Research output: Contribution to journalArticle

39 Citations (Scopus)
2018

Chatbot e-service and customer satisfaction regarding luxury brands

Chung, M., Ko, E., Joung, H. & Kim, S. J., 2018 Jan 1, (Accepted/In press) In : Journal of Business Research.

Research output: Contribution to journalArticle

22 Citations (Scopus)

The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands

Ko, E., Chae, H. & Shin, J., 2018 Jan 4, In : International Journal of Advertising. p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
11 Citations (Scopus)

时尚品牌绿色逆营销: 消费者态度与行为意图的影响

Translated title of the contribution: Fashion brand green demarketing: Effects on customer attitudes and behavior intentionsKim, S., Ko, E. & Kim, S. J., 2018 Oct 2, In : Journal of Global Fashion Marketing. 9, 4, p. 364-378 15 p.

Research output: Contribution to journalArticle

8 Citations (Scopus)
2017

Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation

Ko, J., Ko, E. & Chun, E., 2017 Apr 3, In : Journal of Global Fashion Marketing. 8, 2, p. 125-142 18 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
17 Citations (Scopus)

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies

Song, S. & Ko, E., 2017 May 1, In : International Journal of Consumer Studies. 41, 3, p. 264-273 10 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)

SPA 브랜드의 지속가능 활동이 윤리의식과 브랜드 충성도 및 구매의도에 미치는 영향-한국과 러시아의 H&M 비교 중심으로

Ko, E., Chae, H., Kim, S. & Gogichaishvili, T., 2017, In : 한국의류산업학회지. 19, 2, p. 207-220 14 p.

Research output: Contribution to journalArticle

Open Access

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application

Han, J., Seo, Y. & Ko, E., 2017 May 1, In : Journal of Business Research. 74, p. 162-167 6 p.

Research output: Contribution to journalArticle

29 Citations (Scopus)

Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers

Min Kong, H. & Ko, E., 2017 Jul 3, In : Journal of Global Fashion Marketing. 8, 3, p. 220-234 15 p.

Research output: Contribution to journalArticle

9 Citations (Scopus)
Open Access

친환경 패션 광고의 친환경 주장 유형과 소비자 언어가 광고효과에 미치는 영향

Ko, E., Kim, M. Y. & Chun, E., 2017, In : 한국의류산업학회지. 19, 2, p. 166-179 14 p.

Research output: Contribution to journalArticle

Open Access

패션 브랜드의 기술· 문화 융합과 지속가능 경영 활동에 따른 지속가능성 평가연구

Ko, E. & Park, S. H., 2017, In : 한국의류산업학회지. 19, 2, p. 152-165 14 p.

Research output: Contribution to journalArticle

Open Access
2016
6 Citations (Scopus)
22 Citations (Scopus)

Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters

Choi, E., Ko, E. & Kim, A. J., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5827-5832 6 p.

Research output: Contribution to journalArticle

29 Citations (Scopus)

How consumer knowledge shapes green consumption: An empirical study on voluntary carbon offsetting

Kim, Y., Yun, S., Lee, J. & Ko, E., 2016 Jan 1, In : International Journal of Advertising. 35, 1, p. 23-41 19 p.

Research output: Contribution to journalArticle

17 Citations (Scopus)

Influence of sustainable marketing activities on customer equity

Ko, E. & Sun, Y., 2016, In : Journal of Global Scholars of Marketing Science. 26, 3, p. 270-283 14 p.

Research output: Contribution to journalArticle

Open Access
3 Citations (Scopus)

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Whang, H., Yong, S. & Ko, E., 2016 Feb 1, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

47 Citations (Scopus)

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Ko, E., Whang, H. & Yong, S., 2016, In : Journal of Business Research. 69, 2, p. 631-641 11 p.

Research output: Contribution to journalArticle

Open Access

Relationship between service quality and customer equity in traditional markets

Wang, H., Kim, K. H., Ko, E. & Liu, H., 2016 Sep 1, In : Journal of Business Research. 69, 9, p. 3827-3834 8 p.

Research output: Contribution to journalArticle

22 Citations (Scopus)
21 Citations (Scopus)
Open Access

동대문 쇼핑몰 선택속성이 고객자산에 미치는 영향-동대문 쇼핑몰의 유형을 중심으로

Ko, E., Zhang, T. & Chae, H., 2016, In : 한국의류산업학회지. 18, 4, p. 438-449 12 p.

Research output: Contribution to journalArticle

Open Access

디자인 혁신을 위한 디자인 속성 분석

Ko, E., Han, J. & Chung, J., 2016, In : 한국디자인문화학회지. 22, 1, p. 387-399 13 p.

Research output: Contribution to journalArticle

Open Access

소비자의 경험적 가치가 브랜드 자산에 미치는 영향 연구

Ko, E., Ko, J. & Chae, H., 2016, In : 복식. 66, 2, p. 45-60 16 p.

Research output: Contribution to journalArticle

Open Access
Open Access

현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동

Chae, H., Lee, S. Y. & Ko, E., 2016, In : 복식. 66, 5, p. 1-15 15 p.

Research output: Contribution to journalArticle

Open Access
2015

Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: A comparison study of Korea, China, and Russia

Whang, H., Ko, E., Zhang, T. & Mattila, P., 2015 Nov, In : International Journal of Advertising. 34, 5, p. 789-811 23 p.

Research output: Contribution to journalArticle

10 Citations (Scopus)

SNS users' para-social relationships with celebrities: social media effects on purchase intentions

Ko, E., Kim, H. & Kim, J., 2015, In : Journal of Global Scholars of Marketing Science. 25, 3, p. 279-294 16 p.

Research output: Contribution to journalArticle

Open Access

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, J., Ko, E. & Megehee, C. M., 2015 Jun 1, In : Journal of Business Research. 68, 6, p. 1341-1349 9 p.

Research output: Contribution to journalArticle

23 Citations (Scopus)

The role of fashion brand authenticity in product management: A holistic marketing approach

Choi, H., Ko, E., Kim, E. Y. & Mattila, P., 2015 Mar 1, In : Journal of Product Innovation Management. 32, 2, p. 233-242 10 p.

Research output: Contribution to journalArticle

17 Citations (Scopus)
14 Citations (Scopus)

Understanding Luxury Disposition

Lee, M., Ko, E., Lee, S. & Kim, K., 2015 Apr 1, In : Psychology and Marketing. 32, 4, p. 467-480 14 p.

Research output: Contribution to journalArticle

18 Citations (Scopus)

패션 콜라보레이션의 저작권법적 쟁점-그래피티 아트를 중심으로

Koh, J., Nam, H. D. & Ko, E., 2015, In : 한국디자인포럼. 47, p. 305-318 14 p.

Research output: Contribution to journalArticle

2014

A decision model development for crowdsourcing in the fashion industry

Ko, E., Chun, E. & Song, S., 2014, In : Journal of Global Scholars of Marketing Science. 24, 4, p. 411-425 15 p.

Research output: Contribution to journalArticle

Open Access

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Ko, E., Kim, K., Lee, M., Mattila, P. & Kim, K. H., 2014, In : Journal of Global Scholars of Marketing Science. 24, 3, p. 350-364 15 p.

Research output: Contribution to journalArticle

Open Access

Fashion's role in visualizing physical and psychological transformations in movies

Choi, H., Ko, E. & Megehee, C. M., 2014 Jan 1, In : Journal of Business Research. 67, 1, p. 2911-2918 8 p.

Research output: Contribution to journalArticle

20 Citations (Scopus)