• 1616 Citations
  • 18 h-Index
19962019
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Research Output 1996 2019

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Editorial
2019

Bridging Asia and the world: Global platform for the Interface between marketing and management

Ko, E., 2019 Jun 1, In : Journal of Business Research. 99, p. 350-353 4 p.

Research output: Contribution to journalEditorial

Marketing management
Marketing
Online retailing
Marketing strategy
Brand management

Introduction

Bartsch, F., Cleveland, M., Ko, E. & Cadogan, J. W., 2019 Jul 8, In : International Marketing Review. 36, 4, p. 514-523 10 p.

Research output: Contribution to journalEditorial