• 1359 Citations
  • 17 h-Index
19962019
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Research Output 1996 2019

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Special issue
2017

Guest editorial

Ko, E., Moon, B. J. & Magnusson, P., 2017 Jan 1, In : International Marketing Review. 34, 2, p. 162-165 4 p.

Research output: Contribution to journalSpecial issue

2016
17 Citations

Luxury brand strategies and customer experiences: Contributions to theory and practice

Ko, E., Phau, I. & Aiello, G., 2016 Dec 1, In : Journal of Business Research. 69, 12, p. 5749-5752 4 p.

Research output: Contribution to journalSpecial issue

Brand strategy
Luxury brands
Customer experience
Luxury
Value creation
2015

Introduction to the special issue on product development and performance in the global environment

Ko, E., 2015 Mar 1, In : Journal of Product Innovation Management. 32, 2, p. 173-174 2 p.

Research output: Contribution to journalSpecial issue

Product development
Global environment
2012
34 Citations

Fashion marketing of luxury brands: Recent research issues and contributions

Ko, E. & Megehee, C. M., 2012 Oct 1, In : Journal of Business Research. 65, 10, p. 1395-1398 4 p.

Research output: Contribution to journalSpecial issue

Luxury brands
Fashion marketing
Research issues
Luxury
Brand management

Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances

Ko, E. & Ingram, W. R., 2012 Nov 1, In : Journal of Business Research. 65, 11, p. 1523-1524 2 p.

Research output: Contribution to journalSpecial issue

Marketing
Partnering
Business research
Symposium
Lifestyle
2008
Korea
Marketing
Joints
Research
Business research