• 2923 Citations
  • 23 h-Index
19962019
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Fingerprint Dive into the research topics where Hee-Woong Kim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Information systems Engineering & Materials Science
Internet Engineering & Materials Science
Sales Engineering & Materials Science
Industry Engineering & Materials Science
Knowledge management Engineering & Materials Science
virtual community Social Sciences
Spreadsheets Engineering & Materials Science
Costs Engineering & Materials Science

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Research Output 1996 2019

1 Citation (Scopus)

Decisional factors leading to the reuse of an on-demand ride service

Lee, S. H., Lee, B. Y. & Kim, H-W., 2019 Jun 1, In : Information and Management. 56, 4, p. 493-506 14 p.

Research output: Contribution to journalArticle

Mobile devices
Marketing
Industry
Factors
Reuse

Design of sweepstakes-based social media marketing for online customer engagement

Jung, W. J., Yang, S. & Kim, H-W., 2019 Jan 1, (Accepted/In press) In : Electronic Commerce Research.

Research output: Contribution to journalArticle

Marketing
Fans
Social media marketing
Customer engagement
Testing

Investigating signals on equity crowdfunding: Human capital, earlier investors, and social capital

An, J. & Kim, H-W., 2019 Jun 1, In : Asia Pacific Journal of Information Systems. 29, 2, p. 283-307 25 p.

Research output: Contribution to journalArticle

investor
human capital
social capital
equity
funding

What content and context factors lead to selection of a video clip? The heuristic route perspective

Yoon, S. H. & Kim, H-W., 2019 Sep 15, In : Electronic Commerce Research. 19, 3, p. 603-627 25 p.

Research output: Contribution to journalArticle

Mobile devices
Marketing
Heuristics
Factors
Valence

What makes people send gifts via social network services? A mixed methods approach

Lee, S. H., Choi, S. J. & Kim, H-W., 2019 Jan 1, (Accepted/In press) In : Internet Research.

Research output: Contribution to journalArticle

gift
social network
Electronic commerce
value theory
Lenses