• 33 Citations
  • 4 h-Index
20142019
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Fingerprint Dive into the research topics where Hongjoo Woo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
online service Social Sciences
subscription Social Sciences
beauty Social Sciences
preschool child Social Sciences
internationalization Social Sciences
parents Social Sciences
Apparel Business & Economics
Corporate Social Responsibility Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2014 2019

  • 33 Citations
  • 4 h-Index
  • 12 Article
Lifestyle
Health
Sustainability
Apparel industry
Paradigm

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

Woo, H., Kim, S. & Childs, M. L., 2019 Jan 1, (Accepted/In press) In : International Marketing Review.

Research output: Contribution to journalArticle

Cause-related marketing
Participation
Authenticity
Social identity
Altruism

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Childs, M., Woo, H. & Kim, S., 2019 Jul 15, In : Journal of Product and Brand Management. 28, 4, p. 489-501 13 p.

Research output: Contribution to journalArticle

Websites
Design of experiments
Environmental impact
Corporate Social Responsibility
Industry
1 Citation (Scopus)
Product image
Brand image
Asian countries
Country image
Marketing
2 Citations (Scopus)

Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Ramkumar, B. & Woo, H., 2018 Dec 1, In : Fashion and Textiles. 5, 1, 22.

Research output: Contribution to journalArticle

Open Access
Beauty
online service
subscription
beauty
Motivation