• 64 Citations
  • 5 h-Index

Research output per year

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Fingerprint Dive into the research topics where Hongjoo Woo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 64 Citations
  • 5 h-Index
  • 15 Article
  • 1 Paper

A path to altruism: Investigating the effects of brand origin and message explicitness in CR-M campaigns

Woo, H., Childs, M. L. & Kim, S., 2020 Jul 1, In : Business Ethics. 29, 3, p. 617-628 12 p.

Research output: Contribution to journalArticle

  • Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

    Jung, S., Woo, H. & Jin, B. E., 2019 Jan 1. 1 p.

    Research output: Contribution to conferencePaper

    Gen-Y men and ‘fast fashion’: Who values it?

    Sung, J. & Woo, H., 2019 Sep 1, In : Critical Studies in Men's Fashion. 6, 1-2, p. 141-159 19 p.

    Research output: Contribution to journalArticle

  • 7 Citations (Scopus)