• 42 Citations
  • 4 h-Index
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Fingerprint Dive into the research topics where Hongjoo Woo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
online service Social Sciences
subscription Social Sciences
beauty Social Sciences
preschool child Social Sciences
internationalization Social Sciences
parents Social Sciences
Apparel Business & Economics
Corporate Social Responsibility Business & Economics

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Research Output 2014 2019

  • 42 Citations
  • 4 h-Index
  • 12 Article
  • 1 Paper

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Jung, S., Woo, H. & Jin, B. E., 2019 Jan 1. 1 p.

Research output: Contribution to conferencePaper

2 Citations (Scopus)
Apparel industry
1 Citation (Scopus)

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

Woo, H., Kim, S. & Childs, M. L., 2019 Jan 1, (Accepted/In press) In : International Marketing Review.

Research output: Contribution to journalArticle

Cause-related marketing
Social identity
1 Citation (Scopus)

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Childs, M., Woo, H. & Kim, S., 2019 Jul 15, In : Journal of Product and Brand Management. 28, 4, p. 489-501 13 p.

Research output: Contribution to journalArticle

Design of experiments
Environmental impact
Corporate Social Responsibility
2 Citations (Scopus)
Product image
Brand image
Asian countries
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