• 36 Citations
  • 4 h-Index
20142019
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Fingerprint Dive into the research topics where Hongjoo Woo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Social Sciences

online service
subscription
beauty
preschool child
internationalization
parents
education
transaction
consciousness
market
consumption behavior
Social Mobility
Social Norms
interview
website
mobile social services
Korea
social factors
developing country
supply
online survey
childhood
self-efficacy
marketing
manager
resources

Business & Economics

Apparel
Corporate Social Responsibility
Country image
Subscription
Online services
Internationalization
Product image
Brand image
Lifestyle
Asia
Predictors
Product category
Surprise
Sustainability
Born global
Asian countries
Communication
Modeling
Intention to use
Institutional theory
Health
Small and medium-sized enterprises
Brand equity
Cause-related marketing
Factors
South Korea
Halo effect
Design methodology
Marketing
Cell phone
Survey data
Web sites
Authenticity