• 36 Citations
  • 4 h-Index
20142019
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Research Output 2014 2019

  • 36 Citations
  • 4 h-Index
  • 12 Article
2019
Lifestyle
Health
Sustainability
Apparel industry
Paradigm

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

Woo, H., Kim, S. & Childs, M. L., 2019 Jan 1, (Accepted/In press) In : International Marketing Review.

Research output: Contribution to journalArticle

Cause-related marketing
Participation
Authenticity
Social identity
Altruism

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Childs, M., Woo, H. & Kim, S., 2019 Jul 15, In : Journal of Product and Brand Management. 28, 4, p. 489-501 13 p.

Research output: Contribution to journalArticle

Websites
Design of experiments
Environmental impact
Corporate Social Responsibility
Industry
2 Citations (Scopus)
Product image
Brand image
Asian countries
Country image
Marketing
2018
2 Citations (Scopus)

Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Ramkumar, B. & Woo, H., 2018 Dec 1, In : Fashion and Textiles. 5, 1, 22.

Research output: Contribution to journalArticle

Open Access
Beauty
online service
subscription
beauty
Motivation
5 Citations (Scopus)
Online services
Subscription
Surprise
Predictors
Retailers
2017
4 Citations (Scopus)
Country image
Product category
Apparel
Halo effect
Cell phone
2016
4 Citations (Scopus)
Apparel
Institutional theory
Communication
Corporate Social Responsibility
Labor
11 Citations (Scopus)
Industry
Economics
Personnel
Apparel
Brand equity
2015
4 Citations (Scopus)

Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children

Woo, H. & Hodges, N. N., 2015 Dec 1, In : Family and Consumer Sciences Research Journal. 44, 2, p. 127-142 16 p.

Research output: Contribution to journalArticle

preschool child
parents
education
consumption behavior
Social Mobility
2 Citations (Scopus)

How are born globals different from non-born global firms? Evidence from korean small-and medium-sized enterprises

Jin, B., Woo, H. & Chung, J. E., 2015 Jan 1, In : Journal of Korea Trade. 19, 3, p. 1-20 20 p.

Research output: Contribution to journalArticle

Small and medium-sized enterprises
Born global
Internationalization
Factors
Inhibitor
2014
2 Citations (Scopus)
Open Access
internationalization
Developing countries
Supply chains
Developing Countries
Publications