• 60 Citations
  • 5 h-Index
20142020

Research output per year

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Research Output

  • 60 Citations
  • 5 h-Index
  • 15 Article
  • 1 Paper
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Article

A path to altruism: Investigating the effects of brand origin and message explicitness in CR-M campaigns

Woo, H., Childs, M. L. & Kim, S., 2020 Jul 1, In : Business Ethics. 29, 3, p. 617-628 12 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
Open Access
2 Citations (Scopus)
13 Citations (Scopus)

Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children

Woo, H. & Hodges, N. N., 2015 Dec 1, In : Family and Consumer Sciences Research Journal. 44, 2, p. 127-142 16 p.

Research output: Contribution to journalArticle

4 Citations (Scopus)

Gen-Y men and ‘fast fashion’: Who values it?

Sung, J. & Woo, H., 2019 Sep 1, In : Critical Studies in Men's Fashion. 6, 1-2, p. 141-159 19 p.

Research output: Contribution to journalArticle

How are born globals different from non-born global firms? Evidence from korean small-and medium-sized enterprises

Jin, B., Woo, H. & Chung, J. E., 2015 Jan 1, In : Journal of Korea Trade. 19, 3, p. 1-20 20 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)
6 Citations (Scopus)

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

Woo, H., Kim, S. & Childs, M. L., 2019 Jan 1, (Accepted/In press) In : International Marketing Review.

Research output: Contribution to journalArticle

2 Citations (Scopus)

Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

Ramkumar, B. & Woo, H., 2018 Dec 1, In : Fashion and Textiles. 5, 1, 22.

Research output: Contribution to journalArticle

Open Access
4 Citations (Scopus)

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Childs, M., Woo, H. & Kim, S., 2019 Jul 15, In : Journal of Product and Brand Management. 28, 4, p. 489-501 13 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)
5 Citations (Scopus)
7 Citations (Scopus)
8 Citations (Scopus)