• 934 Citations
  • 14 h-Index
19972020

Research output per year

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Research Output

The economics of para-social interactions during live streaming broadcasts: A study of wanghongs

Quan, Y., Choe, J. S. & Im, I., 2020 Mar 1, In : Asia Pacific Journal of Information Systems. 30, 1, p. 143-165 23 p.

Research output: Contribution to journalArticle

  • 1 Citation (Scopus)

    Predicting the intent of sponsored search users: An exploratory user session-level analysis

    Im, I., Dunn, B. K., Lee, D. I., Galletta, D. F. & Jeong, S. O., 2019 Jun, In : Decision Support Systems. 121, p. 25-36 12 p.

    Research output: Contribution to journalArticle

  • Captive targeting: A field study on mobile transit advertising

    Hong, J. & Im, I., 2018 Jan 1, International Conference on Information Systems 2018, ICIS 2018. Association for Information Systems, (International Conference on Information Systems 2018, ICIS 2018).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Does social media use influence entrepreneurial opportunity? A review of its moderating role

    Park, J. Y., Sung, C. S. & Im, I., 2017 Sep 8, In : Sustainability (Switzerland). 9, 9, 1593.

    Research output: Contribution to journalArticle

  • 18 Citations (Scopus)