• 578 Citations
  • 9 h-Index
20002017

Research output per year

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Research Output

  • 578 Citations
  • 9 h-Index
  • 13 Article
  • 1 Comment/debate
2017
Open Access
2015

Tariff choice of online contents based on usage goal and self-control: can I control myself?

Kim, Y. S., Park, D. H. & Park, S. B., 2015 Oct 5, In : Internet Research. 25, 5, p. 852-867 16 p.

Research output: Contribution to journalArticle

2 Citations (Scopus)
2014

Better moods for better eating? How mood influences food choice

Gardner, M. P., Wansink, B., Kim, J. & Park, S. B., 2014 Jul, In : Journal of Consumer Psychology. 24, 3, p. 320-335 16 p.

Research output: Contribution to journalArticle

66 Citations (Scopus)

Different routes to metacognitive judgments: The role of accuracy motivation

Park, S. B. & Bae, S. J., 2014 Jul, In : Journal of Consumer Psychology. 24, 3, p. 307-319 13 p.

Research output: Contribution to journalArticle

6 Citations (Scopus)
2013

The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation

Park, S. B. & Park, D. H., 2013 Jul 1, In : Psychology and Marketing. 30, 7, p. 543-554 12 p.

Research output: Contribution to journalArticle

31 Citations (Scopus)
9 Citations (Scopus)
2009

Successful brand alliance and its negative spillover effect on a host brand: Test of cognitive responses

Suh, J. Y. & Park, S-B., 2009 Dec 1, In : Advances in Consumer Research. 36, p. 243-246 4 p.

Research output: Contribution to journalArticle

5 Citations (Scopus)
2008

An examination of factors influencing consumer adoption of short message service (SMS)

Kim, G. S., Park, S-B. & Oh, J., 2008 Aug 1, In : Psychology and Marketing. 25, 8, p. 769-786 18 p.

Research output: Contribution to journalArticle

115 Citations (Scopus)
2005

Information accessibility as a moderator of judgments: The role of content versus retrieval ease

Tybout, A. M., Sternthal, B., Malaviya, P., Bakamitsos, G. A. & Park, S. E. B., 2005 Jun 1, In : Journal of Consumer Research. 32, 1, p. 76-85 10 p.

Research output: Contribution to journalArticle

57 Citations (Scopus)
2004

Segmentation approaches that differentiate consumption frequency from sensory preference

Wansink, B., Sonka, S. T. & Park, S. B., 2004 Oct, In : Journal of Sensory Studies. 19, 4, p. 327-340 14 p.

Research output: Contribution to journalArticle

7 Citations (Scopus)
2002

Sensory suggestiveness and labeling: Do soy labels bias taste?

Wansink, B. & Park, S. B., 2002 Nov, In : Journal of Sensory Studies. 17, 5, p. 483-491 9 p.

Research output: Contribution to journalArticle

89 Citations (Scopus)
2001

At the movies: How external cues and perceived taste impact consumption volume

Wansink, B. & Park, S-B., 2001 Jan 1, In : Food Quality and Preference. 12, 1, p. 69-74 6 p.

Research output: Contribution to journalArticle

97 Citations (Scopus)
2000

How soy labeling influences preference and taste

Wansink, B., Park, S. B., Sonka, S. & Morganosky, M., 2000 Jan 1, In : International Food and Agribusiness Management Review. 3, 1, p. 85-94 10 p.

Research output: Contribution to journalArticle

62 Citations (Scopus)

Methods and measures that profile heavy users

Wansink, B. & Park, S. B., 2000 Jan 1, In : Journal of Advertising Research. 40, 4, p. 61-72 12 p.

Research output: Contribution to journalArticle

32 Citations (Scopus)