• 34 Citations
  • 2 h-Index

Research output per year

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Fingerprint Dive into the research topics where Sue Ryung Chang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 34 Citations
  • 2 h-Index
  • 2 Article

Social interactions and monetary incentives in driving consumer repeat behavior

Toker-Yildiz, K., Trivedi, M., Choi, J. & Chang, S. R., 2017 Jun, In : Journal of Marketing Research. 54, 3, p. 364-380 17 p.

Research output: Contribution to journalArticle

  • 6 Citations (Scopus)

    A cross-category and cross-country analysis of umbrella branding for national and store brands

    Erdem, T. & Chang, S. R., 2012 Jan 1, In : Journal of the Academy of Marketing Science. 40, 1, p. 86-101 16 p.

    Research output: Contribution to journalArticle

  • 28 Citations (Scopus)