• 31 Citations
  • 2 h-Index
20122017
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Fingerprint Dive into the research topics where Sue Ryung Chang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

National brands
Branding
Brand choice
Monetary incentives
Social interaction
Cross-country analysis
Store brands
Social influence
Product category
Marketing practices
Contemporaneous correlation
Scenarios
Social networking
Leverage
Marketing
Web sites
Individual factors
Learning effect
Spillover effects
Consumer packaged goods
Multinomial probit model
Branding strategy
Penetration
Spain