• 31 Citations
  • 2 h-Index
20122017
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Research Output 2012 2017

  • 31 Citations
  • 2 h-Index
  • 2 Article
2017
4 Citations (Scopus)

Social interactions and monetary incentives in driving consumer repeat behavior

Toker-Yildiz, K., Trivedi, M., Choi, J. & Chang, S. R., 2017 Jun, In : Journal of Marketing Research. 54, 3, p. 364-380 17 p.

Research output: Contribution to journalArticle

Social interaction
Monetary incentives
Social influence
Web sites
Marketing
2012
27 Citations (Scopus)

A cross-category and cross-country analysis of umbrella branding for national and store brands

Erdem, T. & Chang, S. R., 2012 Jan 1, In : Journal of the Academy of Marketing Science. 40, 1, p. 86-101 16 p.

Research output: Contribution to journalArticle

Cross-country analysis
Store brands
National brands
Branding
Product category