• 603 Citations
  • 11 h-Index
19982019
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Research Output 1998 2019

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Editorial
2016
16 Citations (Scopus)

Service innovation, renewal, and adoption/rejection in dynamic global contexts

Martin, D., Gustafsson, A. & Choi, S., 2016 Jul 1, In : Journal of Business Research. 69, 7, p. 2397-2400 4 p.

Research output: Contribution to journalEditorial

Renewal
Global dynamics
Service innovation
Global marketing
Globalization