Most accounts of ginseng treat it as an exclusively East Asian commodity, and are dominated by the natural sciences. Ginseng, however, was an important world commodity in the early modern period which encompass the West and the East ever since. The discussion on ginseng encompassed not only botanical and medical interests, but also discourses on the commercial marketability of ginseng. Ginseng was a notable item which could challenge the scheme of 'modern world system.' Ginseng was also an item that embodied European prejudices, symbolizing perceived ‘differences’ between the West and East. As such, ginseng was an ‘indigenous’ item of ‘the East’ that was much discussed in ‘the West’, but one that resisted assimilation into its systems of knowledge as well as Western market.
|Translated title of the contribution||The Global History of Ginseng: In Search of world commodity|
|Place of Publication||Seoul|
|Number of pages||463|
|Publication status||Published - 2020 Feb|