A business model feasibility analysis framework in ubiquitous technology environments

Byoung Gun Kim, Nam Joo Jeon, Choon Seong Leem, Byeong Wan Kim, Seung Hyun Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

As Ubiquitous Technology is emerging as a new paradigm of information technology industry, business environment has been more complicated. According to this change, many enterprises have focused establishing a Business Model (BM) for creating a new value. Therefore, the importance of developing a suitable Business Model has been increasing more and more. In this research, we suggested the Business Model Feasibility Analysis (BMFA) framework for evaluating a BM. Also, in order to suggest methodology applications, it was applied to portable internet, called Wibro business model. This study is meaningful in suggesting integrated perspective analyzing business model in technology, strategy and market view in ubiquitous technology environments and concretizing the application of framework by case study for portable internet business models.

Original languageEnglish
Title of host publication2007 International Conference on Convergence Information Technology, ICCIT 2007
Pages36-42
Number of pages7
DOIs
Publication statusPublished - 2007 Dec 1
Event2nd International Conference on Convergent Information Technology, ICCIT 07 - Gyongju, Korea, Republic of
Duration: 2007 Nov 212007 Nov 23

Publication series

Name2007 International Conference on Convergence Information Technology, ICCIT 2007

Other

Other2nd International Conference on Convergent Information Technology, ICCIT 07
CountryKorea, Republic of
CityGyongju
Period07/11/2107/11/23

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All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Communication
  • Information Systems and Management

Cite this

Kim, B. G., Jeon, N. J., Leem, C. S., Kim, B. W., & Lee, S. H. (2007). A business model feasibility analysis framework in ubiquitous technology environments. In 2007 International Conference on Convergence Information Technology, ICCIT 2007 (pp. 36-42). [4420234] (2007 International Conference on Convergence Information Technology, ICCIT 2007). https://doi.org/10.1109/ICCIT.2007.4420234