TY - GEN
T1 - A business model feasibility analysis framework in ubiquitous technology environments
AU - Kim, Byoung Gun
AU - Jeon, Nam Joo
AU - Leem, Choon Seong
AU - Kim, Byeong Wan
AU - Lee, Seung Hyun
PY - 2007
Y1 - 2007
N2 - As Ubiquitous Technology is emerging as a new paradigm of information technology industry, business environment has been more complicated. According to this change, many enterprises have focused establishing a Business Model (BM) for creating a new value. Therefore, the importance of developing a suitable Business Model has been increasing more and more. In this research, we suggested the Business Model Feasibility Analysis (BMFA) framework for evaluating a BM. Also, in order to suggest methodology applications, it was applied to portable internet, called Wibro business model. This study is meaningful in suggesting integrated perspective analyzing business model in technology, strategy and market view in ubiquitous technology environments and concretizing the application of framework by case study for portable internet business models.
AB - As Ubiquitous Technology is emerging as a new paradigm of information technology industry, business environment has been more complicated. According to this change, many enterprises have focused establishing a Business Model (BM) for creating a new value. Therefore, the importance of developing a suitable Business Model has been increasing more and more. In this research, we suggested the Business Model Feasibility Analysis (BMFA) framework for evaluating a BM. Also, in order to suggest methodology applications, it was applied to portable internet, called Wibro business model. This study is meaningful in suggesting integrated perspective analyzing business model in technology, strategy and market view in ubiquitous technology environments and concretizing the application of framework by case study for portable internet business models.
UR - http://www.scopus.com/inward/record.url?scp=49049089137&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=49049089137&partnerID=8YFLogxK
U2 - 10.1109/ICCIT.2007.4420234
DO - 10.1109/ICCIT.2007.4420234
M3 - Conference contribution
AN - SCOPUS:49049089137
SN - 0769530389
SN - 9780769530383
T3 - 2007 International Conference on Convergence Information Technology, ICCIT 2007
SP - 36
EP - 42
BT - 2007 International Conference on Convergence Information Technology, ICCIT 2007
T2 - 2nd International Conference on Convergent Information Technology, ICCIT 07
Y2 - 21 November 2007 through 23 November 2007
ER -