This study was undertaken to determine the distinctive user behaviors and patterns of participants communicating using Twitter on a mobile device in a small-group collaborative setting. Participants were from Western and Eastern cultures (the United States and Korea). Tweets were coded and classified and the results analyzed. Several cultural dimensions were utilized to detect subtle differences between participants from these two different cultures in their dynamic mobile exchanges. Systematic differences in microblogging behaviors were found mostly in the direction predicted by the findings of previous studies on differences in national culture; however, we also report new and interesting findings that contribute to the knowledge base. We discuss the theoretical and practical implications of our findings and how this mobile communication information technology can be leveraged to the advantage of individuals and organizations.
Bibliographical noteFunding Information:
This research was partially supported by the National Research Foundation of Korea Grant funded by the Korean Government ( NRF-2013S1A3A2055050 ).
© 2016 Elsevier Ltd
All Science Journal Classification (ASJC) codes
- Arts and Humanities (miscellaneous)
- Human-Computer Interaction