A cross-cultural comparative analysis of small group collaboration using mobile twitter

Kyungsub Stephen Choi, Il Im, Gert Jan Hofstede

Research output: Contribution to journalArticle

11 Citations (Scopus)


This study was undertaken to determine the distinctive user behaviors and patterns of participants communicating using Twitter on a mobile device in a small-group collaborative setting. Participants were from Western and Eastern cultures (the United States and Korea). Tweets were coded and classified and the results analyzed. Several cultural dimensions were utilized to detect subtle differences between participants from these two different cultures in their dynamic mobile exchanges. Systematic differences in microblogging behaviors were found mostly in the direction predicted by the findings of previous studies on differences in national culture; however, we also report new and interesting findings that contribute to the knowledge base. We discuss the theoretical and practical implications of our findings and how this mobile communication information technology can be leveraged to the advantage of individuals and organizations.

Original languageEnglish
Pages (from-to)308-318
Number of pages11
JournalComputers in Human Behavior
Publication statusPublished - 2016 Dec 1

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

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