A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract

Altaf Merchant; Gregory Rose; Sunmee Choi; Drew Martin; Mohit Gour

doi:10.1007/978-3-319-66023-3_2

A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract

Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin, Mohit Gour

Department of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Little research exists that qualitatively and systematically examines the rich symbolic meanings of money across cultures. To what extent are symbolic money meanings universal? What roles do economic development and sociocultural differences play in shaping the symbolic meanings and attitudes associated with money? Prior research in the USA documents the interaction between societal changes, money meanings, and family dynamics and demonstrates that economic changes impact attitudes about money (Commuri & Gentry, 2005; Zeiler, 1989). This study builds on this research by examining differences in symbolic money meanings across two nations, India and Korea, at different stages of economic development. Qualitative analysis documents, assesses, and contrasts the rich, symbolic meanings of money for middle-class individuals in these nations.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	3
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-66023-3_2
Publication status	Published - 2018

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2018, Academy of Marketing Science.

All Science Journal Classification (ASJC) codes

Marketing
Strategy and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1007/978-3-319-66023-3_2

Cite this

Merchant, A., Rose, G., Choi, S., Martin, D., & Gour, M. (2018). A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 3). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-66023-3_2

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abstract = "Little research exists that qualitatively and systematically examines the rich symbolic meanings of money across cultures. To what extent are symbolic money meanings universal? What roles do economic development and sociocultural differences play in shaping the symbolic meanings and attitudes associated with money? Prior research in the USA documents the interaction between societal changes, money meanings, and family dynamics and demonstrates that economic changes impact attitudes about money (Commuri & Gentry, 2005; Zeiler, 1989). This study builds on this research by examining differences in symbolic money meanings across two nations, India and Korea, at different stages of economic development. Qualitative analysis documents, assesses, and contrasts the rich, symbolic meanings of money for middle-class individuals in these nations.",

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Merchant, A, Rose, G, Choi, S, Martin, D & Gour, M 2018, A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 3. https://doi.org/10.1007/978-3-319-66023-3_2

A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea : An Abstract. / Merchant, Altaf; Rose, Gregory; Choi, Sunmee et al.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. p. 3 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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AB - Little research exists that qualitatively and systematically examines the rich symbolic meanings of money across cultures. To what extent are symbolic money meanings universal? What roles do economic development and sociocultural differences play in shaping the symbolic meanings and attitudes associated with money? Prior research in the USA documents the interaction between societal changes, money meanings, and family dynamics and demonstrates that economic changes impact attitudes about money (Commuri & Gentry, 2005; Zeiler, 1989). This study builds on this research by examining differences in symbolic money meanings across two nations, India and Korea, at different stages of economic development. Qualitative analysis documents, assesses, and contrasts the rich, symbolic meanings of money for middle-class individuals in these nations.

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Merchant A, Rose G, Choi S, Martin D, Gour M. A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2018. p. 3. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-66023-3_2

A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract

Abstract

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Bibliographical note

All Science Journal Classification (ASJC) codes

UN SDGs

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