A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China

Kyung Hoon Kim, Hao Zhang, Eunju Ko

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)157-177
Number of pages21
JournalJournal of Global Academy of Marketing Science
Volume18
Issue number1
DOIs
Publication statusPublished - 2008

Cite this

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title = "A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China",
author = "Kim, {Kyung Hoon} and Hao Zhang and Eunju Ko",
year = "2008",
doi = "10.1080/12297119.2008.9707281",
language = "English",
volume = "18",
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journal = "Journal of Global Academy of Marketing Science",
issn = "1229-7119",
publisher = "Taylor & Francis",
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A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China. / Kim, Kyung Hoon; Zhang, Hao; Ko, Eunju.

In: Journal of Global Academy of Marketing Science, Vol. 18, No. 1, 2008, p. 157-177.

Research output: Contribution to journalArticle

TY - JOUR

T1 - A cross cultural study of antecedents of purchase intention for sports shoes in Korea and China

AU - Kim, Kyung Hoon

AU - Zhang, Hao

AU - Ko, Eunju

PY - 2008

Y1 - 2008

U2 - 10.1080/12297119.2008.9707281

DO - 10.1080/12297119.2008.9707281

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SP - 157

EP - 177

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

SN - 1229-7119

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