A firm's post-adoption behavior: Loyalty or switching costs?

Jun Gi Park, Kijun Park, Jungwoo Lee

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

Purpose - This study aims to investigate the influences of loyalty and switching costs toward a firm's overall post-adoption behavior in using information system. Design/methodology/approach - A research model is developed around two constructs found in the literature - loyalty and switching costs - that are most critical in firms' decisions on continued use of the same IS service providing company. It is empirically tested using a survey of IT decision makers in total 102 companies in South Korea. Partial least squares method is used to assess the relationships specified in research model. Findings - The findings suggest that both loyalty and switching costs have positive influences on the continuous intention to use and the inattentiveness of alternatives. Research limitations/implications - Findings are based on a single point cross-sectional survey. To further investigate the continuance of specific IT service firms, triangulation will be necessary with longitudinal and qualitative data concerning the process of decision-making, including political and contractual situation. Originality/value - The study fills the research gap in studying post-adoption behavior at the firm level by empirically testing the duality of loyalty and switching costs.

Original languageEnglish
Article number17104118
Pages (from-to)258-275
Number of pages18
JournalIndustrial Management and Data Systems
Volume114
Issue number2
DOIs
Publication statusPublished - 2014 Feb 13

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Costs
Triangulation
Industry
Information systems
Decision making
Post-adoption behavior
Loyalty
Switching costs
Testing
Intention to use
Decision maker
Design methodology
Duality
Partial least squares
Least square method
Service firms
Longitudinal data
South Korea
Qualitative data
IT services

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Industrial relations
  • Computer Science Applications
  • Strategy and Management
  • Industrial and Manufacturing Engineering

Cite this

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A firm's post-adoption behavior : Loyalty or switching costs? / Park, Jun Gi; Park, Kijun; Lee, Jungwoo.

In: Industrial Management and Data Systems, Vol. 114, No. 2, 17104118, 13.02.2014, p. 258-275.

Research output: Contribution to journalArticle

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AU - Park, Kijun

AU - Lee, Jungwoo

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AB - Purpose - This study aims to investigate the influences of loyalty and switching costs toward a firm's overall post-adoption behavior in using information system. Design/methodology/approach - A research model is developed around two constructs found in the literature - loyalty and switching costs - that are most critical in firms' decisions on continued use of the same IS service providing company. It is empirically tested using a survey of IT decision makers in total 102 companies in South Korea. Partial least squares method is used to assess the relationships specified in research model. Findings - The findings suggest that both loyalty and switching costs have positive influences on the continuous intention to use and the inattentiveness of alternatives. Research limitations/implications - Findings are based on a single point cross-sectional survey. To further investigate the continuance of specific IT service firms, triangulation will be necessary with longitudinal and qualitative data concerning the process of decision-making, including political and contractual situation. Originality/value - The study fills the research gap in studying post-adoption behavior at the firm level by empirically testing the duality of loyalty and switching costs.

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