A net diffusion model of mobile application: Considering self-referencing, within-category dependency, and drop-out process

Youngsok Bang, Dong Joo Lee, Kunsoo Han, Sangwon Kim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The diffusion process of mobile application has several distinctive features. First, unlike other products, there is little cost to acquire and abandon mobile applications. This easy-come-easy-go makes the issue of assimilation gap most prevalent in the mobile application diffusion. Second, many applications are tested on a popular platform before the market introduction or promoted from already popular applications, which can form the early market and accelerate the diffusion of such applications. This self-referencing can make the unique diffusion pattern, particularly in the early stage of the market introduction. Lastly, the diffusion process of applications, especially for those in the same category, can be interrelated with each other. This within-category dependency might require the diffusion of applications in the same category to be modeled together. We develop and empirically validate a flexible diffusion model to accommodate aforementioned distinctive features in the diffusion process of mobile applications.

Original languageEnglish
Title of host publicationProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society
Subtitle of host publicationAre We Ready?, PACIS 2018
EditorsMotonari Tanabu, Dai Senoo
PublisherAssociation for Information Systems
ISBN (Electronic)9784902590838
Publication statusPublished - 2018
Event22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 - Yokohama, Japan
Duration: 2018 Jun 262018 Jun 30

Publication series

NameProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018
Country/TerritoryJapan
CityYokohama
Period18/6/2618/6/30

Bibliographical note

Funding Information:
The work described in this paper was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No. CUHK 14506117) for Youngsok Bang and by Hansung University for Dong-Joo Lee.

Publisher Copyright:
© PACIS 2018.

All Science Journal Classification (ASJC) codes

  • Information Systems

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