A resource-based view of post-Games legacy strategy: the case of the 2018 PyeongChang Olympic games

Using the Resource-Based View, this research extends our knowledge of the strategic management of Olympic legacies in the post-event phase. A case study of the 2018 PyeongChang Olympic Games was built using multiple archival sources and interviews. Four post-event legacy resources were identified: physical, reputational, intellectual, and human. Findings also revealed the valuable, rare, and inimitable attributes of these resources. Post-Games legacy strategies, as well as systems and processes to help manage these resources are also presented along with implications for practice and future research.