A study of color differences in women’s ready-to-wear collections from world fashion cities: Intensive study of the fall/winter 2010 collections from New York, London, Milan, and Paris

Youngrim Koh, Joohyeon Lee

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

The purpose of this study is to analyze the color differences in the four fashion collections from New York, London, Milan, and Paris while focusing on 2010 Fall and Winter women’s ready-to-wear collections. The colors of the fashion collections were collected from American Vogue’s website www.style.com and analyzed by using the ISCC –NBS color system which is made up of 10 basic hues of pink, red, orange, brown, yellow, olive, yellow green, green, blue, and purple, and three neutral categories of white, gray, and black. In addition to these 13 categories, yellowish pink, gold, and silver categories were classified. For analysis, one-way ANOVA, the Scheffe test and the t-test were adopted. The result of analysis showed that there was a statistical difference in purple compared with the other colors examined. The London collection showed the highest ratio of use in purple, whereas the Milan collection contrarily showed the lowest ratio of use in purple.

Original languageEnglish
Pages (from-to)463-468
Number of pages6
JournalColor Research and Application
Volume38
Issue number6
DOIs
Publication statusPublished - 2013 Jan 1

All Science Journal Classification (ASJC) codes

  • Human Factors and Ergonomics
  • Chemistry(all)
  • Chemical Engineering(all)

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