A study of the environmental elements affecting campus images

Jiwoo Kim, Mikyoung Ha

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)


The purpose of this study is to identify the environmental factors that affect the image of a school campus. To achieve this objective: the campuses of 28 four-year universities in Seoul, which has more colleges than any other area in Korea, were examined. A survey using campus maps showed the following. First, those in a college group with better campus images use a greater variety of places than those in the other group. Second, with regard to the places chosen as environmental factors that affect the campus image, the respondents gave the following answers. The respondents of the college group with better campus images reported that architecture, places of social interactions, and the natural environment affect the campus image, along with related activities. However, the respondents of the other group stated that visual aspects such as landmark buildings affect the campus image. Third, when the campus maps were analyzed, it was found that flows of traffic were longer at colleges with a better image, which indicates that: these colleges strive to boost the usability of the overall campus by designing various places to be used for various purposes. This finding demonstrates that the factors which affect campus images include not only visual aspects but also both social interactions and natural environments.

Original languageEnglish
Pages (from-to)1-8
Number of pages8
JournalJournal of Asian Architecture and Building Engineering
Issue number1
Publication statusPublished - 2015 Jan 15

Bibliographical note

Publisher Copyright:
© 2015, Architectural Institute of Japan. All right reserved.

All Science Journal Classification (ASJC) codes

  • Civil and Structural Engineering
  • Architecture
  • Cultural Studies
  • Building and Construction
  • Arts and Humanities (miscellaneous)


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