When a new technology is launched, its diffusion becomes an issue of importance. There are various stakeholders that influence diffusion. The question that remains to be determined is their identification and roles. This paper outlines how the strategies pursued by a government acting as the key stakeholder affected the diffusion of a new technology. The analysis is based on a theoretical framework derived from innovation diffusion and stakeholder theories. The empirical evidence comes from a study of broadband development in South Korea. A web of stakeholders and strategies is drawn in order to identify the major stakeholders involved and highlight their relations. The case of South Korea offers implications for other countries that are pursuing broadband diffusion strategies.
Bibliographical noteFunding Information:
Previous research (Lee et al., 2003) on the broadband development in South Korea investigated success factors using mainly secondary data for ascertaining the issues. Here this paper uses primary data from face-to-face interviews. (The Overseas Mission to Korea, supported by the International Technology Service, Department of Trade and Industry, UK, was conducted in order to study its broadband development (Lee and Choudrie, 2002). The mission delegates, including two of the authors of this paper, visited and stayed in Seoul from 21 to 27 July 2002.) Thereafter, secondary data in the form of archival documents, newspaper articles and government statistics were used for verifying and triangulating the findings of the primary data. The interview meetings were arranged with nine organizations that are involved in the broadband-related area from private and public sectors ranging from equipment manufacturer, service provider to research institute and a government department. The list of the organizations and reasons for selection are described in Table 3.
All Science Journal Classification (ASJC) codes
- Information Systems
- Strategy and Management
- Library and Information Sciences