A web of stakeholders and strategies: A case of broadband diffusion in South Korea

Jyoti Choudrie, Anastasia Papazafeiropoulou, Heejin Lee

Research output: Contribution to journalArticle

55 Citations (Scopus)

Abstract

When a new technology is launched, its diffusion becomes an issue of importance. There are various stakeholders that influence diffusion. The question that remains to be determined is their identification and roles. This paper outlines how the strategies pursued by a government acting as the key stakeholder affected the diffusion of a new technology. The analysis is based on a theoretical framework derived from innovation diffusion and stakeholder theories. The empirical evidence comes from a study of broadband development in South Korea. A web of stakeholders and strategies is drawn in order to identify the major stakeholders involved and highlight their relations. The case of South Korea offers implications for other countries that are pursuing broadband diffusion strategies.

Original languageEnglish
Pages (from-to)281-290
Number of pages10
JournalJournal of Information Technology
Volume18
Issue number4
DOIs
Publication statusPublished - 2003 Dec 1

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Strategy and Management
  • Library and Information Sciences

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