Abstract
The portability of a mobile device and the ubiquity of mobile Internet provide e-market users with more opportunities of access to e-commerce sites throughout a day. In this paper, we examine the access affordance of mobile technologies by analyzing the changes in purchase time dispersion of e-marketplace users after their adoption of mobile channel. By analyzing a large archival dataset including transactions in the mobile and online channels, we find that (1) a user's purchase time becomes more dispersed throughout a day after the mobile channel adoption, and (2) the impact of the mobile channel adoption on the purchase time dispersion is significantly different across different user groups. These findings present strong empirical evidences of access affordance of the mobile channel and how the affordance is realized across e-market users.
| Original language | English |
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| Publication status | Published - 2014 |
| Event | 35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014 - Auckland, New Zealand Duration: 2014 Dec 14 → 2014 Dec 17 |
Other
| Other | 35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014 |
|---|---|
| Country | New Zealand |
| City | Auckland |
| Period | 14/12/14 → 14/12/17 |
All Science Journal Classification (ASJC) codes
- Information Systems
- Computer Science Applications