Access affordance of mobile technology in e-commerce: Change of purchase time dispersion

Youngsok Bang, Dong Joo Lee, Kunsoo Han

Research output: Contribution to conferencePaper

3 Citations (Scopus)

Abstract

The portability of a mobile device and the ubiquity of mobile Internet provide e-market users with more opportunities of access to e-commerce sites throughout a day. In this paper, we examine the access affordance of mobile technologies by analyzing the changes in purchase time dispersion of e-marketplace users after their adoption of mobile channel. By analyzing a large archival dataset including transactions in the mobile and online channels, we find that (1) a user's purchase time becomes more dispersed throughout a day after the mobile channel adoption, and (2) the impact of the mobile channel adoption on the purchase time dispersion is significantly different across different user groups. These findings present strong empirical evidences of access affordance of the mobile channel and how the affordance is realized across e-market users.

Original languageEnglish
Publication statusPublished - 2014 Jan 1
Event35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014 - Auckland, New Zealand
Duration: 2014 Dec 142014 Dec 17

Other

Other35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014
CountryNew Zealand
CityAuckland
Period14/12/1414/12/17

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All Science Journal Classification (ASJC) codes

  • Information Systems
  • Computer Science Applications

Cite this

Bang, Y., Lee, D. J., & Han, K. (2014). Access affordance of mobile technology in e-commerce: Change of purchase time dispersion. Paper presented at 35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014, Auckland, New Zealand.