Abstract
This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In addition, perceived usefulness had a positive effect on actual VoIP use. The study further discovered that motivations for communication and instrumental use significantly affected perceived ease of use, perceived usefulness, and actual VoIP use. This study suggests that integration of TAM and uses and gratifications can be fruitful in understanding user acceptance of new communication technologies.
| Original language | English |
|---|---|
| Pages (from-to) | 40-72 |
| Number of pages | 33 |
| Journal | Journal of Communication |
| Volume | 60 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2010 Mar 1 |
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All Science Journal Classification (ASJC) codes
- Communication
- Language and Linguistics
- Linguistics and Language
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Adoption and use of computer-based voice over Internet protocol phone service : Toward an integrated model. / Park, Namkee.
In: Journal of Communication, Vol. 60, No. 1, 01.03.2010, p. 40-72.Research output: Contribution to journal › Article
TY - JOUR
T1 - Adoption and use of computer-based voice over Internet protocol phone service
T2 - Toward an integrated model
AU - Park, Namkee
PY - 2010/3/1
Y1 - 2010/3/1
N2 - This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In addition, perceived usefulness had a positive effect on actual VoIP use. The study further discovered that motivations for communication and instrumental use significantly affected perceived ease of use, perceived usefulness, and actual VoIP use. This study suggests that integration of TAM and uses and gratifications can be fruitful in understanding user acceptance of new communication technologies.
AB - This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In addition, perceived usefulness had a positive effect on actual VoIP use. The study further discovered that motivations for communication and instrumental use significantly affected perceived ease of use, perceived usefulness, and actual VoIP use. This study suggests that integration of TAM and uses and gratifications can be fruitful in understanding user acceptance of new communication technologies.
UR - http://www.scopus.com/inward/record.url?scp=77950290819&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=77950290819&partnerID=8YFLogxK
U2 - 10.1111/j.1460-2466.2009.01440.x
DO - 10.1111/j.1460-2466.2009.01440.x
M3 - Article
AN - SCOPUS:77950290819
VL - 60
SP - 40
EP - 72
JO - Journal of Communication
JF - Journal of Communication
SN - 0021-9916
IS - 1
ER -