An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior

Subin Im, Barry L. Bayus, Charlotte H. Mason

Research output: Contribution to journalArticle

314 Citations (Scopus)

Abstract

This article explores the relationships between innate consumer innovativeness, personal characteristics, and new-product adoption behavior. To do this, the authors analyze cross-sectional data from a household panel using a structural equation modeling approach. They also test for potential moderating effects using a two-stage least square estimation procedure. They find that the personal characteristics of age and income are stronger predictors of new-product ownership in the consumer electronics category than innate consumer innovativeness as a generalized personality trait. The authors also find that personal characteristics neither influence innate consumer innovativeness nor moderate the relationship between innate consumer innovativeness and new-product adoption behavior.

Original languageEnglish
Pages (from-to)61-73
Number of pages13
JournalJournal of the Academy of Marketing Science
Volume31
Issue number1
DOIs
Publication statusPublished - 2003 Dec 1

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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