AN EMPIRICAL STUDY ON THE BREADTH AND DEPTH TRADEOFFS IN VERY SMALL SCREENS: FOCUSING ON MOBILE INTERNET PHONES

Minhee Chae, Jinwoo Kim

Research output: Contribution to conferencePaperpeer-review

1 Citation (Scopus)

Abstract

Recently many people can retrieve information anywhere and anytime using handheld mobile Internet devices. Although there has been much progress in mobile Internet technologies, small size of mobile Internet screen remains as a fundamental limitation causing poor usability. One way to work within this constraint is to organize an information structure with efficient depth/breadth design. This study investigated the impacts of screen size and horizontal depth, a new concept proposed by this paper for mobile Internet, on user’s behaviors and perceptions. Results of a lab experiment showed that horizontal depth and screen size significantly affect the navigation behaviors and perceptions of mobile Internet users.

Original languageEnglish
Pages2083-2093
Number of pages11
Publication statusPublished - 2003
Event9th Americas Conference on Information Systems, AMCIS 2003 - Tampa, United States
Duration: 2003 Aug 42003 Aug 6

Conference

Conference9th Americas Conference on Information Systems, AMCIS 2003
Country/TerritoryUnited States
CityTampa
Period03/8/403/8/6

Bibliographical note

Funding Information:
This research has been supported by a research grant of the Asan Foundation.

Publisher Copyright:
© 2003, Association for Information Systems. All rights reserved.

All Science Journal Classification (ASJC) codes

  • Library and Information Sciences
  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

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