An empirical study on the factors influencing the utilization and the effectiveness of enterprise instant messenger

Young Ran Shin, Choong C. Lee, Kun Ah Kim

Research output: Contribution to journalConference article

Abstract

Communication technology has been recognized to play an important role in boosting organization's competitiveness and viability by facilitating efficient communication and information sharing. Lately, many organizations began to actively adopt the self-developed Enterprise Instant Messenger (EIM) as a common organizational communication medium after experiencing security problem with public messengers like MSN. Its utilization and tangible benefits of EIM, however, vary. There's an urgent need to understand how each organization embraces EIM and to empirically evaluate whether active use of EIM can result in a better communication, eventually leading into better business productivity. In this research we try to investigate those antecedents which may have affected the high use of EIM and a better decision making efficiency. Theoretical justification of research variables and causal relationships of our research model are mainly based on Technology Acceptance Model (TAM), media selection theory, and social influence model. Through a survey data analysis of 171 EIM users, it was found that perceived usefulness, social influence, the externally-orientated organizational culture had a significant effect on the high use of EIM. In addition, the use of EIM was found to have a significant effect on the efficiency in the decision-making process.

Original languageEnglish
Pages (from-to)211-224
Number of pages14
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2007 Dec 1
Event7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan, Province of China
Duration: 2007 Dec 22007 Dec 6

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Industry
Communication
Decision making
Influencing factors
Empirical study
Productivity
Social influence

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Computer Science(all)

Cite this

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title = "An empirical study on the factors influencing the utilization and the effectiveness of enterprise instant messenger",
abstract = "Communication technology has been recognized to play an important role in boosting organization's competitiveness and viability by facilitating efficient communication and information sharing. Lately, many organizations began to actively adopt the self-developed Enterprise Instant Messenger (EIM) as a common organizational communication medium after experiencing security problem with public messengers like MSN. Its utilization and tangible benefits of EIM, however, vary. There's an urgent need to understand how each organization embraces EIM and to empirically evaluate whether active use of EIM can result in a better communication, eventually leading into better business productivity. In this research we try to investigate those antecedents which may have affected the high use of EIM and a better decision making efficiency. Theoretical justification of research variables and causal relationships of our research model are mainly based on Technology Acceptance Model (TAM), media selection theory, and social influence model. Through a survey data analysis of 171 EIM users, it was found that perceived usefulness, social influence, the externally-orientated organizational culture had a significant effect on the high use of EIM. In addition, the use of EIM was found to have a significant effect on the efficiency in the decision-making process.",
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AU - Lee, Choong C.

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