An experimental examination of customer preferences on user interface design of mobile services

Park Heejun; Baek Seung

An experimental examination of customer preferences on user interface design of mobile services

Department of Industrial Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Designing mobile services is fundamentally different from designing online services. Not only are there differences in underlying technologies, but also in the way people use the services. If these differences are not taken into account, mobile services are likely to fail. However, it is quite difficult to provide a single-layered user interface in a small screen. This study aims at examining how design attributes of user interfaces of mobile services affect customer preferences. In order to explore customer preferences to each design attribute of mobile services, we measure and analyze customer's WTP (Willingness To Pay) toward their different interface designs. Ultimately, throughout the study, we try to answer how to design mobile services in small screen of mobile devices. In addition, we propose an optimal design solution that customers likely prefer.

Original language	English
Title of host publication	Human Interface and the Management of Information
Subtitle of host publication	Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings
Pages	171-179
Number of pages	9
Edition	PART 1
Publication status	Published - 2007
Event	Symposium on Human Interface 2007 - Beijing, China Duration: 2007 Jul 22 → 2007 Jul 27

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Number	PART 1
Volume	4557 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	Symposium on Human Interface 2007
Country/Territory	China
City	Beijing
Period	07/7/22 → 07/7/27

All Science Journal Classification (ASJC) codes

Theoretical Computer Science
Computer Science(all)

Cite this

Heejun, P., & Seung, B. (2007). An experimental examination of customer preferences on user interface design of mobile services. In Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings (PART 1 ed., pp. 171-179). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4557 LNCS, No. PART 1).

Heejun, Park ; Seung, Baek. / An experimental examination of customer preferences on user interface design of mobile services. Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. PART 1. ed. 2007. pp. 171-179 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1).

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abstract = "Designing mobile services is fundamentally different from designing online services. Not only are there differences in underlying technologies, but also in the way people use the services. If these differences are not taken into account, mobile services are likely to fail. However, it is quite difficult to provide a single-layered user interface in a small screen. This study aims at examining how design attributes of user interfaces of mobile services affect customer preferences. In order to explore customer preferences to each design attribute of mobile services, we measure and analyze customer's WTP (Willingness To Pay) toward their different interface designs. Ultimately, throughout the study, we try to answer how to design mobile services in small screen of mobile devices. In addition, we propose an optimal design solution that customers likely prefer.",

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Heejun, P & Seung, B 2007, An experimental examination of customer preferences on user interface design of mobile services. in Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. PART 1 edn, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 1, vol. 4557 LNCS, pp. 171-179, Symposium on Human Interface 2007, Beijing, China, 07/7/22.

An experimental examination of customer preferences on user interface design of mobile services. / Heejun, Park; Seung, Baek.

Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. PART 1. ed. 2007. p. 171-179 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4557 LNCS, No. PART 1).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Heejun P, Seung B. An experimental examination of customer preferences on user interface design of mobile services. In Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. PART 1 ed. 2007. p. 171-179. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1).

An experimental examination of customer preferences on user interface design of mobile services

Abstract

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All Science Journal Classification (ASJC) codes

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