An experimental examination of customer preferences on user interface design of mobile services

Park Heejun, Baek Seung

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Designing mobile services is fundamentally different from designing online services. Not only are there differences in underlying technologies, but also in the way people use the services. If these differences are not taken into account, mobile services are likely to fail. However, it is quite difficult to provide a single-layered user interface in a small screen. This study aims at examining how design attributes of user interfaces of mobile services affect customer preferences. In order to explore customer preferences to each design attribute of mobile services, we measure and analyze customer's WTP (Willingness To Pay) toward their different interface designs. Ultimately, throughout the study, we try to answer how to design mobile services in small screen of mobile devices. In addition, we propose an optimal design solution that customers likely prefer.

Original languageEnglish
Title of host publicationHuman Interface and the Management of Information
Subtitle of host publicationMethods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings
Pages171-179
Number of pages9
Volume4557 LNCS
EditionPART 1
Publication statusPublished - 2007 Dec 1
EventSymposium on Human Interface 2007 - Beijing, China
Duration: 2007 Jul 222007 Jul 27

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 1
Volume4557 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

OtherSymposium on Human Interface 2007
CountryChina
CityBeijing
Period07/7/2207/7/27

Fingerprint

User Interface Design
Mobile Services
User interfaces
Customers
Technology
Equipment and Supplies
User Interface
Likely
Attribute
Interface Design
Mobile devices
Mobile Devices
Design

All Science Journal Classification (ASJC) codes

  • Computer Science(all)
  • Biochemistry, Genetics and Molecular Biology(all)
  • Theoretical Computer Science

Cite this

Heejun, P., & Seung, B. (2007). An experimental examination of customer preferences on user interface design of mobile services. In Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings (PART 1 ed., Vol. 4557 LNCS, pp. 171-179). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4557 LNCS, No. PART 1).
Heejun, Park ; Seung, Baek. / An experimental examination of customer preferences on user interface design of mobile services. Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. Vol. 4557 LNCS PART 1. ed. 2007. pp. 171-179 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1).
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Heejun, P & Seung, B 2007, An experimental examination of customer preferences on user interface design of mobile services. in Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. PART 1 edn, vol. 4557 LNCS, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 1, vol. 4557 LNCS, pp. 171-179, Symposium on Human Interface 2007, Beijing, China, 07/7/22.

An experimental examination of customer preferences on user interface design of mobile services. / Heejun, Park; Seung, Baek.

Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. Vol. 4557 LNCS PART 1. ed. 2007. p. 171-179 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4557 LNCS, No. PART 1).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Heejun P, Seung B. An experimental examination of customer preferences on user interface design of mobile services. In Human Interface and the Management of Information: Methods, Techniques and Tools in Information Design - Symposium on Human Interface 2007. Held as Part of HCI International 2007, Proceedings. PART 1 ed. Vol. 4557 LNCS. 2007. p. 171-179. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1).