An Exploration of Motivations for Two Screen Viewing, Social Interaction Behaviors, and Factors that Influence Viewing Intentions

Hongjin Shim, Poong Oh, Hyunjin Song, Yeonkyung Lee

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

This study explores whether, and how, motivations for two screen viewing predicted social interaction behaviors and subsequent viewing intention of TV programs. A total of 453 respondents who responded that they use social networking sites (SNSs) via smartphones and actively watch entertainment programs completed an online survey questionnaire. In agreement with uses and gratifications assumptions, motivations for TSV predicted distinctive sets of social interaction behaviors, which mediated the influence of motivations on viewing intentions. Respondents' two screen viewing was meaningfully related with social interaction, engagement with programs, information seeking, and passing time. Results suggest that two screen viewing could provide shared experiences nourishing social capital and reintegrate TV audiences by social adhesive resulting from TV with SNSs.

Original languageEnglish
Pages (from-to)158-164
Number of pages7
JournalCyberpsychology, Behavior, and Social Networking
Volume18
Issue number3
DOIs
Publication statusPublished - 2015 Mar 1

Bibliographical note

Publisher Copyright:
© Copyright 2015, Mary Ann Liebert, Inc.

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Communication
  • Applied Psychology
  • Human-Computer Interaction
  • Computer Science Applications

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