An Initial Investigation Into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages

Carolyn Lauckner, Sandi Smith, Michael Kotowski, Samantha Nazione, Cynthia Stohl, Abby Prestin, Jiyeon So, Robin Nabi

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Memorable message research examines interpersonal messages "... remembered for extremely long periods of time and which people perceive as a major influence on the course of their lives" (Knapp, Stohl, & Reardon, 1981, p. 27). They can also guide actions, such as health behaviors. This exploratory research examined self-reported memorable messages about breast cancer to determine if they were framed, emphasizing either the benefits (gain-framed) or the costs (loss-framed) of a behavior. About one-fourth of the messages were framed, with most being gain-framed. The messages tended to emphasize early detection actions. Study limitations and implications for future research are discussed.

Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalCommunication Quarterly
Volume60
Issue number1
DOIs
Publication statusPublished - 2012 Jan 1

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cancer
health behavior
Health
costs
Costs
time

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

Lauckner, C., Smith, S., Kotowski, M., Nazione, S., Stohl, C., Prestin, A., ... Nabi, R. (2012). An Initial Investigation Into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages. Communication Quarterly, 60(1), 1-16. https://doi.org/10.1080/01463373.2012.642269
Lauckner, Carolyn ; Smith, Sandi ; Kotowski, Michael ; Nazione, Samantha ; Stohl, Cynthia ; Prestin, Abby ; So, Jiyeon ; Nabi, Robin. / An Initial Investigation Into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages. In: Communication Quarterly. 2012 ; Vol. 60, No. 1. pp. 1-16.
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An Initial Investigation Into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages. / Lauckner, Carolyn; Smith, Sandi; Kotowski, Michael; Nazione, Samantha; Stohl, Cynthia; Prestin, Abby; So, Jiyeon; Nabi, Robin.

In: Communication Quarterly, Vol. 60, No. 1, 01.01.2012, p. 1-16.

Research output: Contribution to journalArticle

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