An Initial Investigation Into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages

Carolyn Lauckner, Sandi Smith, Michael Kotowski, Samantha Nazione, Cynthia Stohl, Abby Prestin, Jiyeon So, Robin Nabi

Research output: Contribution to journalArticle

8 Citations (Scopus)


Memorable message research examines interpersonal messages "... remembered for extremely long periods of time and which people perceive as a major influence on the course of their lives" (Knapp, Stohl, & Reardon, 1981, p. 27). They can also guide actions, such as health behaviors. This exploratory research examined self-reported memorable messages about breast cancer to determine if they were framed, emphasizing either the benefits (gain-framed) or the costs (loss-framed) of a behavior. About one-fourth of the messages were framed, with most being gain-framed. The messages tended to emphasize early detection actions. Study limitations and implications for future research are discussed.

Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalCommunication Quarterly
Issue number1
Publication statusPublished - 2012 Jan 1


All Science Journal Classification (ASJC) codes

  • Communication

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