Analysing user's intention and innovation diffusion of smartphones

Yongwon Kim, Hyunsik Seoh, Sungjoon Lee, Bong Gyou Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Citations (Scopus)

Abstract

This study aims to examine effects of Innovation Diffusion Model and uses and gratifications Perspectives on smartphone user's intention in the ubiquitous circumstances. To verify their effects, this study develops a research model which includes three Innovation Diffusion variables and one individual innovativeness variables as an independent variables, three the uses and gratifications variables as a moderate variables and user intention variable as a dependent variable. This study also explores interaction effects of Innovation Diffusion model and the uses and gratifications model on customers' purpose of use under ubiquitous environment. The results of a survey revealed that Relative advantages & Compatibility, Innovativeness, Information motive, and Symbolic value variables anticipated the smartphone user's intention in the ubiquitous environment. In the interaction effects between two models, the results show that some variables have the relationships at a statistically significant. The implications of these results are also discussed.

Original languageEnglish
Title of host publication2010 Proceedings of the 5th International Conference on Ubiquitous Information Technologies and Applications, CUTE 2010
DOIs
Publication statusPublished - 2010
Event5th International Conference on Ubiquitous Information Technologies and Applications, CUTE 2010 - Sanya, China
Duration: 2010 Dec 162010 Dec 18

Publication series

Name2010 Proceedings of the 5th International Conference on Ubiquitous Information Technologies and Applications, CUTE 2010

Other

Other5th International Conference on Ubiquitous Information Technologies and Applications, CUTE 2010
CountryChina
CitySanya
Period10/12/1610/12/18

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

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  • Cite this

    Kim, Y., Seoh, H., Lee, S., & Lee, B. G. (2010). Analysing user's intention and innovation diffusion of smartphones. In 2010 Proceedings of the 5th International Conference on Ubiquitous Information Technologies and Applications, CUTE 2010 [5677850] (2010 Proceedings of the 5th International Conference on Ubiquitous Information Technologies and Applications, CUTE 2010). https://doi.org/10.1109/ICUT.2010.5677850