Analysis of the actual response rates in mobile advertising

Hye Sun Lee, Chi Hyung Lee, Gun Hee Lee, Yi Hyun Kim, Bong Gyou Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

13 Citations (Scopus)

Fingerprint Dive into the research topics of 'Analysis of the actual response rates in mobile advertising'. Together they form a unique fingerprint.

Engineering & Materials Science