Analyzing consumption trends of broadcasting contents with theoretical frameworks

Eun Young Cho, Bong Gyou Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This research is to analyze how the consumption trends of broadcasting contents has changed under ICT convergence in which television and Internet has brought advancement in media technology and various media platforms came to be available for the consumers. Another purpose is to find an appropriate theoretical frameworks for the newly emerging consumption trends of broadcasting contents. The analysis shows that the consumption of broadcasting contents under ICT convergence needs to be considered not only with the viewing behavior itself but also with the search, sharing, and production of information as well. Furthermore, it is demonstrated suitable to combine 'uses and gratifications theory' and 'consumer decision making model' together as a theoretical framework when studying these expanded concept of consumption. This research also allows to overcome the limitation of existing broadcast studies based on linear viewing and to redefine the meaning of broadcasting consumption process under ICT convergence.

Original languageEnglish
Title of host publicationProceedings of the 2017 4th International Conference on Computer Applications and Information Processing Technology, CAIPT 2017
EditorsMukhlis Amien
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1-4
Number of pages4
ISBN (Electronic)9781538606001
DOIs
Publication statusPublished - 2018 Mar 20
Event4th International Conference on Computer Applications and Information Processing Technology, CAIPT 2017 - Kuta Bali, Indonesia
Duration: 2017 Aug 82017 Aug 10

Publication series

NameProceedings of the 2017 4th International Conference on Computer Applications and Information Processing Technology, CAIPT 2017
Volume2018-January

Other

Other4th International Conference on Computer Applications and Information Processing Technology, CAIPT 2017
CountryIndonesia
CityKuta Bali
Period17/8/817/8/10

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems
  • Information Systems and Management

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  • Cite this

    Cho, E. Y., & Lee, B. G. (2018). Analyzing consumption trends of broadcasting contents with theoretical frameworks. In M. Amien (Ed.), Proceedings of the 2017 4th International Conference on Computer Applications and Information Processing Technology, CAIPT 2017 (pp. 1-4). (Proceedings of the 2017 4th International Conference on Computer Applications and Information Processing Technology, CAIPT 2017; Vol. 2018-January). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CAIPT.2017.8320750