Analyzing the user experience by the hedonic empirical value for digital signage utilization

Hang Sub Kim, Yong Beom Kim, Bong Gyou Lee

Research output: Contribution to journalArticlepeer-review


This study surveyed the users of digital signage to examine the status quo in their use and analyze the variables affecting their intention of use. Moreover, the study empirically analyzed the user experience of digital signage by analyzing the flow and typology of the Hedonic empirical value. The results showed that the challenging feelings of the flow and the maturity, as well as the Hedonic empirical value, were meaningful variables of the digital signage intention of use, and the Hedonic empirical value had the most significant influence. However, the user experience was not found to be correlated with the intention of use. The group analysis of the user experience and intention of use resulted in 3 types of correlations. By analyzing the 3 types yielded by the group analysis and the correlations among the variables, a comprehensive discussion was attempted about the user experience and intention of use.

Original languageEnglish
Pages (from-to)381-396
Number of pages16
JournalInformation (Japan)
Issue number2
Publication statusPublished - 2016 Feb

Bibliographical note

Publisher Copyright:
© 2016 International Information Institute.

All Science Journal Classification (ASJC) codes

  • Information Systems


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