Abstract
This study surveyed the users of digital signage to examine the status quo in their use and analyze the variables affecting their intention of use. Moreover, the study empirically analyzed the user experience of digital signage by analyzing the flow and typology of the Hedonic empirical value. The results showed that the challenging feelings of the flow and the maturity, as well as the Hedonic empirical value, were meaningful variables of the digital signage intention of use, and the Hedonic empirical value had the most significant influence. However, the user experience was not found to be correlated with the intention of use. The group analysis of the user experience and intention of use resulted in 3 types of correlations. By analyzing the 3 types yielded by the group analysis and the correlations among the variables, a comprehensive discussion was attempted about the user experience and intention of use.
| Original language | English |
|---|---|
| Pages (from-to) | 381-396 |
| Number of pages | 16 |
| Journal | Information (Japan) |
| Volume | 19 |
| Issue number | 2 |
| Publication status | Published - 2016 Feb 1 |
All Science Journal Classification (ASJC) codes
- Information Systems
Cite this
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Analyzing the user experience by the hedonic empirical value for digital signage utilization. / Kim, Hang Sub; Kim, Yong Beom; Lee, Bong Gyou.
In: Information (Japan), Vol. 19, No. 2, 01.02.2016, p. 381-396.Research output: Contribution to journal › Article
TY - JOUR
T1 - Analyzing the user experience by the hedonic empirical value for digital signage utilization
AU - Kim, Hang Sub
AU - Kim, Yong Beom
AU - Lee, Bong Gyou
PY - 2016/2/1
Y1 - 2016/2/1
N2 - This study surveyed the users of digital signage to examine the status quo in their use and analyze the variables affecting their intention of use. Moreover, the study empirically analyzed the user experience of digital signage by analyzing the flow and typology of the Hedonic empirical value. The results showed that the challenging feelings of the flow and the maturity, as well as the Hedonic empirical value, were meaningful variables of the digital signage intention of use, and the Hedonic empirical value had the most significant influence. However, the user experience was not found to be correlated with the intention of use. The group analysis of the user experience and intention of use resulted in 3 types of correlations. By analyzing the 3 types yielded by the group analysis and the correlations among the variables, a comprehensive discussion was attempted about the user experience and intention of use.
AB - This study surveyed the users of digital signage to examine the status quo in their use and analyze the variables affecting their intention of use. Moreover, the study empirically analyzed the user experience of digital signage by analyzing the flow and typology of the Hedonic empirical value. The results showed that the challenging feelings of the flow and the maturity, as well as the Hedonic empirical value, were meaningful variables of the digital signage intention of use, and the Hedonic empirical value had the most significant influence. However, the user experience was not found to be correlated with the intention of use. The group analysis of the user experience and intention of use resulted in 3 types of correlations. By analyzing the 3 types yielded by the group analysis and the correlations among the variables, a comprehensive discussion was attempted about the user experience and intention of use.
UR - http://www.scopus.com/inward/record.url?scp=84962576533&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84962576533&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:84962576533
VL - 19
SP - 381
EP - 396
JO - Information
JF - Information
SN - 1343-4500
IS - 2
ER -