Analyzing the user experience by the hedonic empirical value for digital signage utilization

This study surveyed the users of digital signage to examine the status quo in their use and analyze the variables affecting their intention of use. Moreover, the study empirically analyzed the user experience of digital signage by analyzing the flow and typology of the Hedonic empirical value. The results showed that the challenging feelings of the flow and the maturity, as well as the Hedonic empirical value, were meaningful variables of the digital signage intention of use, and the Hedonic empirical value had the most significant influence. However, the user experience was not found to be correlated with the intention of use. The group analysis of the user experience and intention of use resulted in 3 types of correlations. By analyzing the 3 types yielded by the group analysis and the correlations among the variables, a comprehensive discussion was attempted about the user experience and intention of use.