Abstract
This study revisits concepts of opinion leadership and followership in the current social and media environment and proposes that the two concepts should be reexamined as complementary and interactional rather than as competing. Based on survey data collected in Seoul, Korea, the study proposes four types of individuals depending on how they manage and form opinions on issues: opinion givers/seekers, opinion givers, opinion seekers, and nondiscussants. The study result indicates that those who both give and seek opinions are more connected to various types of media, have higher curating skills, and are more likely to participate in offline and online political activities than others. The implication of opinion givers/seekers in relation to the traditional meaning of opinion leadership will be further discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 4439-4459 |
| Number of pages | 21 |
| Journal | International Journal of Communication |
| Volume | 10 |
| Publication status | Published - 2016 Jan 1 |
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All Science Journal Classification (ASJC) codes
- Communication
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Are you an opinion giver, seeker, or both? Re-examining political opinion leadership in the new communication environment. / Jung, Joo Young; Kim, Yong-Chan.
In: International Journal of Communication, Vol. 10, 01.01.2016, p. 4439-4459.Research output: Contribution to journal › Article
TY - JOUR
T1 - Are you an opinion giver, seeker, or both? Re-examining political opinion leadership in the new communication environment
AU - Jung, Joo Young
AU - Kim, Yong-Chan
PY - 2016/1/1
Y1 - 2016/1/1
N2 - This study revisits concepts of opinion leadership and followership in the current social and media environment and proposes that the two concepts should be reexamined as complementary and interactional rather than as competing. Based on survey data collected in Seoul, Korea, the study proposes four types of individuals depending on how they manage and form opinions on issues: opinion givers/seekers, opinion givers, opinion seekers, and nondiscussants. The study result indicates that those who both give and seek opinions are more connected to various types of media, have higher curating skills, and are more likely to participate in offline and online political activities than others. The implication of opinion givers/seekers in relation to the traditional meaning of opinion leadership will be further discussed.
AB - This study revisits concepts of opinion leadership and followership in the current social and media environment and proposes that the two concepts should be reexamined as complementary and interactional rather than as competing. Based on survey data collected in Seoul, Korea, the study proposes four types of individuals depending on how they manage and form opinions on issues: opinion givers/seekers, opinion givers, opinion seekers, and nondiscussants. The study result indicates that those who both give and seek opinions are more connected to various types of media, have higher curating skills, and are more likely to participate in offline and online political activities than others. The implication of opinion givers/seekers in relation to the traditional meaning of opinion leadership will be further discussed.
UR - http://www.scopus.com/inward/record.url?scp=85047934165&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85047934165&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85047934165
VL - 10
SP - 4439
EP - 4459
JO - International Journal of Communication
JF - International Journal of Communication
SN - 1932-8036
ER -