Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers

Eunju Ko, Yang-Im Lee, Kyulim Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)180-186
Number of pages7
JournalJournal of Global Fashion Marketing
Volume3
Issue number4
DOIs
Publication statusPublished - 2012

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