Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers

Eunju Ko, Yang-Im Lee, Kyulim Kim

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)180-186
Number of pages7
JournalJournal of Global Fashion Marketing
Volume3
Issue number4
DOIs
Publication statusPublished - 2012

Cite this

@article{ac25539c2a8b4f88830d4221993b1d82,
title = "Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers",
author = "Eunju Ko and Yang-Im Lee and Kyulim Kim",
year = "2012",
doi = "10.1080/20932685.2012.10600848",
language = "English",
volume = "3",
pages = "180--186",
journal = "Journal of Global Fashion Marketing",
issn = "2093-2685",
publisher = "Taylor & Francis",
number = "4",

}

Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers. / Ko, Eunju; Lee, Yang-Im; Kim, Kyulim.

In: Journal of Global Fashion Marketing, Vol. 3, No. 4, 2012, p. 180-186.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers

AU - Ko, Eunju

AU - Lee, Yang-Im

AU - Kim, Kyulim

PY - 2012

Y1 - 2012

U2 - 10.1080/20932685.2012.10600848

DO - 10.1080/20932685.2012.10600848

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VL - 3

SP - 180

EP - 186

JO - Journal of Global Fashion Marketing

JF - Journal of Global Fashion Marketing

SN - 2093-2685

IS - 4

ER -