Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers

Eunju Ko, Yang-Im Lee, Kyulim Kim

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	180-186
Number of pages	7
Journal	Journal of Global Fashion Marketing
Volume	3
Issue number	4
DOIs	https://doi.org/10.1080/20932685.2012.10600848
Publication status	Published - 2012

Access to Document

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title = "Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers",

author = "Eunju Ko and Yang-Im Lee and Kyulim Kim",

year = "2012",

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language = "English",

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pages = "180--186",

journal = "Journal of Global Fashion Marketing",

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AU - Lee, Yang-Im

AU - Kim, Kyulim

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DO - 10.1080/20932685.2012.10600848

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