Assessing product design using photos and real products

Seong Eun Moon, Jun Hyuk Kim, Sun Wook Kim, Jong Seok Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Many studies examining user responses to the product design have been implemented using product photos instead of real products due to practical limitations. In this study, we investigate the validity of such an approach for a particular case with car design evaluation. We compare users' perceptual responses for photos and real cars. In particular, we employ both explicit and implicit response channels, i.e., subjective rating, electroencephalography (EEG), and visual attention. The results show that, although largely similar perceptual responses are obtained in the two cases, significant differences are also observed, which need to be considered in evaluation of product design and user experience.

Original languageEnglish
Title of host publicationCHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems
Subtitle of host publicationExplore, Innovate, Inspire
PublisherAssociation for Computing Machinery
Pages1100-1107
Number of pages8
ISBN (Electronic)9781450346566
DOIs
Publication statusPublished - 2017 May 6
Event2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017 - Denver, United States
Duration: 2017 May 62017 May 11

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
VolumePart F127655

Other

Other2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017
CountryUnited States
CityDenver
Period17/5/617/5/11

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All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Cite this

Moon, S. E., Kim, J. H., Kim, S. W., & Lee, J. S. (2017). Assessing product design using photos and real products. In CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire (pp. 1100-1107). (Conference on Human Factors in Computing Systems - Proceedings; Vol. Part F127655). Association for Computing Machinery. https://doi.org/10.1145/3027063.3053336