Many studies examining user responses to the product design have been implemented using product photos instead of real products due to practical limitations. In this study, we investigate the validity of such an approach for a particular case with car design evaluation. We compare users' perceptual responses for photos and real cars. In particular, we employ both explicit and implicit response channels, i.e., subjective rating, electroencephalography (EEG), and visual attention. The results show that, although largely similar perceptual responses are obtained in the two cases, significant differences are also observed, which need to be considered in evaluation of product design and user experience.
|Title of host publication||CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems|
|Subtitle of host publication||Explore, Innovate, Inspire|
|Publisher||Association for Computing Machinery|
|Number of pages||8|
|Publication status||Published - 2017 May 6|
|Event||2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017 - Denver, United States|
Duration: 2017 May 6 → 2017 May 11
|Name||Conference on Human Factors in Computing Systems - Proceedings|
|Other||2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017|
|Period||17/5/6 → 17/5/11|
Bibliographical notePublisher Copyright:
Copyright © 2017 by the Association for Computing Machinery, Inc. (ACM).
All Science Journal Classification (ASJC) codes
- Human-Computer Interaction
- Computer Graphics and Computer-Aided Design