Assessing product design using photos and real products

Seong Eun Moon, Jun Hyuk Kim, Sun Wook Kim, Jong Seok Lee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Many studies examining user responses to the product design have been implemented using product photos instead of real products due to practical limitations. In this study, we investigate the validity of such an approach for a particular case with car design evaluation. We compare users' perceptual responses for photos and real cars. In particular, we employ both explicit and implicit response channels, i.e., subjective rating, electroencephalography (EEG), and visual attention. The results show that, although largely similar perceptual responses are obtained in the two cases, significant differences are also observed, which need to be considered in evaluation of product design and user experience.

Original languageEnglish
Title of host publicationCHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems
Subtitle of host publicationExplore, Innovate, Inspire
PublisherAssociation for Computing Machinery
Pages1100-1107
Number of pages8
ISBN (Electronic)9781450346566
DOIs
Publication statusPublished - 2017 May 6
Event2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017 - Denver, United States
Duration: 2017 May 62017 May 11

Publication series

NameConference on Human Factors in Computing Systems - Proceedings
VolumePart F127655

Other

Other2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017
CountryUnited States
CityDenver
Period17/5/617/5/11

Fingerprint

Product design
Railroad cars
Electroencephalography

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Cite this

Moon, S. E., Kim, J. H., Kim, S. W., & Lee, J. S. (2017). Assessing product design using photos and real products. In CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire (pp. 1100-1107). (Conference on Human Factors in Computing Systems - Proceedings; Vol. Part F127655). Association for Computing Machinery. https://doi.org/10.1145/3027063.3053336
Moon, Seong Eun ; Kim, Jun Hyuk ; Kim, Sun Wook ; Lee, Jong Seok. / Assessing product design using photos and real products. CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Association for Computing Machinery, 2017. pp. 1100-1107 (Conference on Human Factors in Computing Systems - Proceedings).
@inproceedings{d4d57c2a74454b1d95d6359ec7db2d39,
title = "Assessing product design using photos and real products",
abstract = "Many studies examining user responses to the product design have been implemented using product photos instead of real products due to practical limitations. In this study, we investigate the validity of such an approach for a particular case with car design evaluation. We compare users' perceptual responses for photos and real cars. In particular, we employ both explicit and implicit response channels, i.e., subjective rating, electroencephalography (EEG), and visual attention. The results show that, although largely similar perceptual responses are obtained in the two cases, significant differences are also observed, which need to be considered in evaluation of product design and user experience.",
author = "Moon, {Seong Eun} and Kim, {Jun Hyuk} and Kim, {Sun Wook} and Lee, {Jong Seok}",
year = "2017",
month = "5",
day = "6",
doi = "10.1145/3027063.3053336",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
pages = "1100--1107",
booktitle = "CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems",

}

Moon, SE, Kim, JH, Kim, SW & Lee, JS 2017, Assessing product design using photos and real products. in CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Conference on Human Factors in Computing Systems - Proceedings, vol. Part F127655, Association for Computing Machinery, pp. 1100-1107, 2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI EA 2017, Denver, United States, 17/5/6. https://doi.org/10.1145/3027063.3053336

Assessing product design using photos and real products. / Moon, Seong Eun; Kim, Jun Hyuk; Kim, Sun Wook; Lee, Jong Seok.

CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Association for Computing Machinery, 2017. p. 1100-1107 (Conference on Human Factors in Computing Systems - Proceedings; Vol. Part F127655).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Assessing product design using photos and real products

AU - Moon, Seong Eun

AU - Kim, Jun Hyuk

AU - Kim, Sun Wook

AU - Lee, Jong Seok

PY - 2017/5/6

Y1 - 2017/5/6

N2 - Many studies examining user responses to the product design have been implemented using product photos instead of real products due to practical limitations. In this study, we investigate the validity of such an approach for a particular case with car design evaluation. We compare users' perceptual responses for photos and real cars. In particular, we employ both explicit and implicit response channels, i.e., subjective rating, electroencephalography (EEG), and visual attention. The results show that, although largely similar perceptual responses are obtained in the two cases, significant differences are also observed, which need to be considered in evaluation of product design and user experience.

AB - Many studies examining user responses to the product design have been implemented using product photos instead of real products due to practical limitations. In this study, we investigate the validity of such an approach for a particular case with car design evaluation. We compare users' perceptual responses for photos and real cars. In particular, we employ both explicit and implicit response channels, i.e., subjective rating, electroencephalography (EEG), and visual attention. The results show that, although largely similar perceptual responses are obtained in the two cases, significant differences are also observed, which need to be considered in evaluation of product design and user experience.

UR - http://www.scopus.com/inward/record.url?scp=85019589165&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85019589165&partnerID=8YFLogxK

U2 - 10.1145/3027063.3053336

DO - 10.1145/3027063.3053336

M3 - Conference contribution

AN - SCOPUS:85019589165

T3 - Conference on Human Factors in Computing Systems - Proceedings

SP - 1100

EP - 1107

BT - CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems

PB - Association for Computing Machinery

ER -

Moon SE, Kim JH, Kim SW, Lee JS. Assessing product design using photos and real products. In CHI 2017 Extended Abstracts - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire. Association for Computing Machinery. 2017. p. 1100-1107. (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/3027063.3053336