This study examines the influence of citizens' use of online mass media on levels of trust in government, shedding light on the process by which citizens' use of online mass media serves to influence their levels of trust in government. I hypothesize that citizens' use of online mass media influences the relationship between citizens' predispositions toward government in general, and their levels of trust in government in particular, with perceptions of government performance acting as a mediating factor. To test this hypothesis a mediated moderation analysis is conducted using data from a sample of 907 Seoul citizens. The results suggest that citizens' use of online mass media has a positive indirect influence on their levels of trust in government. However, the strength of this influence decreases with more frequent use of online mass media.
All Science Journal Classification (ASJC) codes
- Health(social science)
- Public Administration
- Health Policy
- Computer Science Applications