Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture

Eunju Ko, Haesung Whang, Seulgi Lee

Research output: Contribution to journal › Article

6 Citations (Scopus)

Original language	English
Pages (from-to)	93-111
Number of pages	19
Journal	Journal of Global Fashion Marketing
Volume	4
Issue number	2
DOIs	https://doi.org/10.1080/20932685.2013.793513
Publication status	Published - 2013

Cite this

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title = "Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture",

author = "Eunju Ko and Haesung Whang and Seulgi Lee",

year = "2013",

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journal = "Journal of Global Fashion Marketing",

issn = "2093-2685",

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AU - Ko, Eunju

AU - Whang, Haesung

AU - Lee, Seulgi

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DO - 10.1080/20932685.2013.793513

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