Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture

Eunju Ko, Haesung Whang, Seulgi Lee

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

Original language	English
Pages (from-to)	93-111
Number of pages	19
Journal	Journal of Global Fashion Marketing
Volume	4
Issue number	2
DOIs	https://doi.org/10.1080/20932685.2013.793513
Publication status	Published - 2013

Access to Document

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title = "Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture",

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AU - Whang, Haesung

AU - Lee, Seulgi

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