Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture

Eunju Ko, Haesung Whang, Seulgi Lee

Research output: Contribution to journalArticle

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)93-111
Number of pages19
JournalJournal of Global Fashion Marketing
Volume4
Issue number2
DOIs
Publication statusPublished - 2013

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