Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture

Eunju Ko, Haesung Whang, Seulgi Lee

Research output: Contribution to journal › Article › peer-review

6 Citations (Scopus)

Original language	English
Pages (from-to)	93-111
Number of pages	19
Journal	Journal of Global Fashion Marketing
Volume	4
Issue number	2
DOIs	https://doi.org/10.1080/20932685.2013.793513
Publication status	Published - 2013

Access to Document

@article{10c25cbc9af74ef4ba3ebeeb360974d0,

title = "Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture",

author = "Eunju Ko and Haesung Whang and Seulgi Lee",

year = "2013",

doi = "10.1080/20932685.2013.793513",

language = "English",

volume = "4",

pages = "93--111",

journal = "Journal of Global Fashion Marketing",

issn = "2093-2685",

publisher = "Taylor & Francis",

number = "2",

}

TY - JOUR

T1 - Authenticity in traditional culture marketing: Consumers' perceptions of Korean traditional culture

AU - Ko, Eunju

AU - Whang, Haesung

AU - Lee, Seulgi

PY - 2013

Y1 - 2013

U2 - 10.1080/20932685.2013.793513

DO - 10.1080/20932685.2013.793513

M3 - Article

VL - 4

SP - 93

EP - 111

JO - Journal of Global Fashion Marketing

JF - Journal of Global Fashion Marketing

SN - 2093-2685

IS - 2

ER -