Better moods for better eating? How mood influences food choice

Meryl P. Gardner, Brian Wansink, Junyong Kim, Se-Bum Park

Research output: Contribution to journalArticle

58 Citations (Scopus)

Abstract

How do moods influence one's preference for foods? By introducing the role of enjoyment- versus health-oriented benefits of foods in the mood and food consumption relationship, this research informs both temporal construal theory and mood management framework by positing that mood influences the choice between healthy versus indulgent foods through its impact on temporal construal, which alters the weights people put on long-term health benefits versus short-term mood management benefits when making choices. The results from four experiments show that a positive mood cues distal, abstract construal and increases the salience of long-term goals such as health, leading to greater preference for healthy foods over indulgent foods. The results also show that a negative mood cues proximal construal and increases the salience of immediate, concrete goals such as mood management, leading to greater preference for indulgent foods over healthy foods.

Original languageEnglish
Pages (from-to)320-335
Number of pages16
JournalJournal of Consumer Psychology
Volume24
Issue number3
DOIs
Publication statusPublished - 2014 Jan 1

Fingerprint

Eating
Food
Food Preferences
Insurance Benefits
Cues
Mood
Food choice
Weights and Measures
Health
Research

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Marketing

Cite this

Gardner, Meryl P. ; Wansink, Brian ; Kim, Junyong ; Park, Se-Bum. / Better moods for better eating? How mood influences food choice. In: Journal of Consumer Psychology. 2014 ; Vol. 24, No. 3. pp. 320-335.
@article{6151542077ff4fd494c2d0951390e1ec,
title = "Better moods for better eating?: How mood influences food choice",
abstract = "How do moods influence one's preference for foods? By introducing the role of enjoyment- versus health-oriented benefits of foods in the mood and food consumption relationship, this research informs both temporal construal theory and mood management framework by positing that mood influences the choice between healthy versus indulgent foods through its impact on temporal construal, which alters the weights people put on long-term health benefits versus short-term mood management benefits when making choices. The results from four experiments show that a positive mood cues distal, abstract construal and increases the salience of long-term goals such as health, leading to greater preference for healthy foods over indulgent foods. The results also show that a negative mood cues proximal construal and increases the salience of immediate, concrete goals such as mood management, leading to greater preference for indulgent foods over healthy foods.",
author = "Gardner, {Meryl P.} and Brian Wansink and Junyong Kim and Se-Bum Park",
year = "2014",
month = "1",
day = "1",
doi = "10.1016/j.jcps.2014.01.002",
language = "English",
volume = "24",
pages = "320--335",
journal = "Journal of Consumer Psychology",
issn = "1057-7408",
publisher = "Elsevier Inc.",
number = "3",

}

Better moods for better eating? How mood influences food choice. / Gardner, Meryl P.; Wansink, Brian; Kim, Junyong; Park, Se-Bum.

In: Journal of Consumer Psychology, Vol. 24, No. 3, 01.01.2014, p. 320-335.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Better moods for better eating?

T2 - How mood influences food choice

AU - Gardner, Meryl P.

AU - Wansink, Brian

AU - Kim, Junyong

AU - Park, Se-Bum

PY - 2014/1/1

Y1 - 2014/1/1

N2 - How do moods influence one's preference for foods? By introducing the role of enjoyment- versus health-oriented benefits of foods in the mood and food consumption relationship, this research informs both temporal construal theory and mood management framework by positing that mood influences the choice between healthy versus indulgent foods through its impact on temporal construal, which alters the weights people put on long-term health benefits versus short-term mood management benefits when making choices. The results from four experiments show that a positive mood cues distal, abstract construal and increases the salience of long-term goals such as health, leading to greater preference for healthy foods over indulgent foods. The results also show that a negative mood cues proximal construal and increases the salience of immediate, concrete goals such as mood management, leading to greater preference for indulgent foods over healthy foods.

AB - How do moods influence one's preference for foods? By introducing the role of enjoyment- versus health-oriented benefits of foods in the mood and food consumption relationship, this research informs both temporal construal theory and mood management framework by positing that mood influences the choice between healthy versus indulgent foods through its impact on temporal construal, which alters the weights people put on long-term health benefits versus short-term mood management benefits when making choices. The results from four experiments show that a positive mood cues distal, abstract construal and increases the salience of long-term goals such as health, leading to greater preference for healthy foods over indulgent foods. The results also show that a negative mood cues proximal construal and increases the salience of immediate, concrete goals such as mood management, leading to greater preference for indulgent foods over healthy foods.

UR - http://www.scopus.com/inward/record.url?scp=84903121405&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84903121405&partnerID=8YFLogxK

U2 - 10.1016/j.jcps.2014.01.002

DO - 10.1016/j.jcps.2014.01.002

M3 - Article

AN - SCOPUS:84903121405

VL - 24

SP - 320

EP - 335

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

SN - 1057-7408

IS - 3

ER -