Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe

Eunju Ko, Kyung Hoon Kim, Hooley Graham, Nick Lee, Donghae Lee, Hong Seob Jung, Byung Joo Jeon, Hakil Moon

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)247-278
Number of pages32
JournalJournal of Global Academy of Marketing Science
Volume18
Issue number4
DOIs
Publication statusPublished - 2008

Cite this

Ko, Eunju ; Kim, Kyung Hoon ; Graham, Hooley ; Lee, Nick ; Lee, Donghae ; Jung, Hong Seob ; Jeon, Byung Joo ; Moon, Hakil. / Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe. In: Journal of Global Academy of Marketing Science. 2008 ; Vol. 18, No. 4. pp. 247-278.
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Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe. / Ko, Eunju; Kim, Kyung Hoon; Graham, Hooley ; Lee, Nick; Lee, Donghae; Jung, Hong Seob; Jeon, Byung Joo; Moon, Hakil.

In: Journal of Global Academy of Marketing Science, Vol. 18, No. 4, 2008, p. 247-278.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Brand equity and purchase intention in fashion products: a cross-cultural study in Asia and Europe

AU - Ko, Eunju

AU - Kim, Kyung Hoon

AU - Graham, Hooley

AU - Lee, Nick

AU - Lee, Donghae

AU - Jung, Hong Seob

AU - Jeon, Byung Joo

AU - Moon, Hakil

PY - 2008

Y1 - 2008

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M3 - Article

VL - 18

SP - 247

EP - 278

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

SN - 1229-7119

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