Bridging Asia and the world: Global platform for the Interface between marketing and management

Research output: Contribution to journalEditorial

1 Citation (Scopus)

Abstract

This special issue includes twenty-three research papers written by thirty-four authors representing eleven countries. The papers address four topic areas: new product innovation and online retailing, luxury branding and sustainability, brand management and advertising, or marketing strategy and management. The introduction summarizes how each article extends developments, theories, and practices in response to new trends in management scholarship and global marketing practices.

Original languageEnglish
Pages (from-to)350-353
Number of pages4
JournalJournal of Business Research
Volume99
DOIs
Publication statusPublished - 2019 Jun

All Science Journal Classification (ASJC) codes

  • Marketing

Fingerprint Dive into the research topics of 'Bridging Asia and the world: Global platform for the Interface between marketing and management'. Together they form a unique fingerprint.

  • Cite this