Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Sojin Jung, Hongjoo Woo, Byoungho Ellie Jin

Research output: Contribution to conferencePaper

Original languageEnglish
Pages94
Number of pages1
Publication statusPublished - 2019
EventFiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications - Hong Kong, Hong Kong
Duration: 2019 May 212019 May 23

Conference

ConferenceFiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications
CountryHong Kong
CityHong Kong
Period19/5/2119/5/23

All Science Journal Classification (ASJC) codes

  • Mechanics of Materials
  • Materials Science(all)

Cite this

Jung, S., Woo, H., & Jin, B. E. (2019). Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. 94. Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.