@conference{344c4b1e24084ec085c1efa39c635591,
title = "Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity",
author = "Sojin Jung and Hongjoo Woo and Jin, {Byoungho Ellie}",
note = "Copyright: Copyright 2019 Elsevier B.V., All rights reserved.; Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications ; Conference date: 21-05-2019 Through 23-05-2019",
year = "2019",
language = "English",
pages = "94",
}