Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity

Sojin Jung, Hongjoo Woo, Byoungho Ellie Jin

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages1
Publication statusPublished - 2019 Jan 1
EventFiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications - Hong Kong, Hong Kong
Duration: 2019 May 212019 May 23

Conference

ConferenceFiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications
CountryHong Kong
CityHong Kong
Period19/5/2119/5/23

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Industry

All Science Journal Classification (ASJC) codes

  • Mechanics of Materials
  • Materials Science(all)

Cite this

Jung, S., Woo, H., & Jin, B. E. (2019). Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.
Jung, Sojin ; Woo, Hongjoo ; Jin, Byoungho Ellie. / Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.1 p.
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year = "2019",
month = "1",
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language = "English",
note = "Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications ; Conference date: 21-05-2019 Through 23-05-2019",

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Jung, S, Woo, H & Jin, BE 2019, 'Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity', Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong, 19/5/21 - 19/5/23.

Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. / Jung, Sojin; Woo, Hongjoo; Jin, Byoungho Ellie.

2019. Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.

Research output: Contribution to conferencePaper

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Jung S, Woo H, Jin BE. Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. 2019. Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.