| Original language | English |
|---|---|
| Pages | 94 |
| Number of pages | 1 |
| Publication status | Published - 2019 |
| Event | Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications - Hong Kong, Hong Kong Duration: 2019 May 21 → 2019 May 23 |
Conference
| Conference | Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications |
|---|---|
| Country | Hong Kong |
| City | Hong Kong |
| Period | 19/5/21 → 19/5/23 |
All Science Journal Classification (ASJC) codes
- Mechanics of Materials
- Materials Science(all)
Cite this
Jung, S., Woo, H., & Jin, B. E. (2019). Can one brand's irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. 94. Paper presented at Fiber Society 2019 Spring Conference - Renaissance of Fibers and Fibrous Materials: Science, Technology, Fashion, and New Applications, Hong Kong, Hong Kong.