Can spectators' mood be manipulated and maintained in a losing game? Interaction between team identification and pre-game mood

Hyungil Harry Kwon, Chulwon Lee, Sang Il Lee

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The current study addressed two research questions. First, study 1 examined whether spectators' mood before they were exposed to a losing game (i.e., pre-game mood) influenced their mood after the game (post-game mood) and their information processing. Secondly, study 2 examined whether the influence of pre-game mood found in Study 1 was modified by personal relevance (i.e., team identification) with a sporting game. The results indicated that pre-game mood influenced participants' post-game mood and information processing system. The results of the second study also supported the hypotheses that post-game mood and spectators' information processing were influenced by pre-game mood and personal relevance (i.e., team identification). As hypothesized, two-way interaction between pre-game mood and personal relevance was found in post-game mood whereas no interaction was found in information processing. This study was able to identify a group of people who were more affected by the result of home game and who more effectively responded to mood manipulation.

Original languageEnglish
Title of host publicationSocial and Psychological Issues in Sports
PublisherNova Science Publishers, Inc.
Pages1-22
Number of pages22
ISBN (Print)9781611228267
Publication statusPublished - 2011 Dec 1

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Social Sciences(all)

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    Kwon, H. H., Lee, C., & Lee, S. I. (2011). Can spectators' mood be manipulated and maintained in a losing game? Interaction between team identification and pre-game mood. In Social and Psychological Issues in Sports (pp. 1-22). Nova Science Publishers, Inc..