Abstract
With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to privacy infringement. As a way to protect individuals' privacy, industrialized countries have implemented a "notice-and-consent" requirement, meaning an ISP must obtain users' consent to collect personal information in the course of the ISP's business. Drawing on prospect theory and earlier work on information privacy and behavioral science, in this study, we administered an online survey experiment to test whether the giving of consent differs between 'opt-in' and 'opt-out' frames. The framing effect was found to be moderated by personal information type, people's attitudes toward privacy, and people's privacy infringement experience. The results indicate that the opt-in frame better protects users' information privacy, and the framing effect is magnified when the targeted information concerns online activities, when users have weakly held privacy attitudes, and when users have less experience of privacy infringement.
| Original language | English |
|---|---|
| Pages (from-to) | 523-533 |
| Number of pages | 11 |
| Journal | Social Science Journal |
| Volume | 51 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2014 Dec 1 |
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All Science Journal Classification (ASJC) codes
- Social Psychology
- Sociology and Political Science
Cite this
}
Changing the default setting for information privacy protection : What and whose personal information can be better protected? / Baek, Young Min; Bae, Young; Jeong, Irkwon; Kim, Eunmee; Rhee, June Woong.
In: Social Science Journal, Vol. 51, No. 4, 01.12.2014, p. 523-533.Research output: Contribution to journal › Article
TY - JOUR
T1 - Changing the default setting for information privacy protection
T2 - What and whose personal information can be better protected?
AU - Baek, Young Min
AU - Bae, Young
AU - Jeong, Irkwon
AU - Kim, Eunmee
AU - Rhee, June Woong
PY - 2014/12/1
Y1 - 2014/12/1
N2 - With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to privacy infringement. As a way to protect individuals' privacy, industrialized countries have implemented a "notice-and-consent" requirement, meaning an ISP must obtain users' consent to collect personal information in the course of the ISP's business. Drawing on prospect theory and earlier work on information privacy and behavioral science, in this study, we administered an online survey experiment to test whether the giving of consent differs between 'opt-in' and 'opt-out' frames. The framing effect was found to be moderated by personal information type, people's attitudes toward privacy, and people's privacy infringement experience. The results indicate that the opt-in frame better protects users' information privacy, and the framing effect is magnified when the targeted information concerns online activities, when users have weakly held privacy attitudes, and when users have less experience of privacy infringement.
AB - With Internet service providers (ISPs) increasingly demanding personal information to develop personalized services, people have become more vulnerable to privacy infringement. As a way to protect individuals' privacy, industrialized countries have implemented a "notice-and-consent" requirement, meaning an ISP must obtain users' consent to collect personal information in the course of the ISP's business. Drawing on prospect theory and earlier work on information privacy and behavioral science, in this study, we administered an online survey experiment to test whether the giving of consent differs between 'opt-in' and 'opt-out' frames. The framing effect was found to be moderated by personal information type, people's attitudes toward privacy, and people's privacy infringement experience. The results indicate that the opt-in frame better protects users' information privacy, and the framing effect is magnified when the targeted information concerns online activities, when users have weakly held privacy attitudes, and when users have less experience of privacy infringement.
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UR - http://www.scopus.com/inward/citedby.url?scp=84912531669&partnerID=8YFLogxK
U2 - 10.1016/j.soscij.2014.07.002
DO - 10.1016/j.soscij.2014.07.002
M3 - Article
AN - SCOPUS:84912531669
VL - 51
SP - 523
EP - 533
JO - Social Science Journal
JF - Social Science Journal
SN - 0362-3319
IS - 4
ER -