Citizens’ Ambivalence toward Female Politicians: Why Ambivalence Matters for Gender Equality in a Democracy

Sun Young Park, Young Min Baek

Research output: Contribution to journalArticle

Abstract

This study investigated citizens’ ambivalence toward female politicians and how valenced information about the politician helps them resolve their ambivalence, making them form polarized attitudes toward the candidate. Our study’s participants felt stronger ambivalence toward a female candidate than a male candidate; those feeling stronger ambivalence reported more one-sided thoughts about and more extreme evaluation of the candidate, but only when the candidate was a woman. Citizens were also more easily persuaded by valenced information to resolve their ambivalence about the female candidate. On the basis of our findings, we discuss the politico-psychological process underlying citizens’ ambivalence toward female politicians and how it is related with the gender-equal democracy.

Original languageEnglish
Pages (from-to)309-329
Number of pages21
JournalJournal of Women, Politics and Policy
Volume40
Issue number2
DOIs
Publication statusPublished - 2019 Apr 3

All Science Journal Classification (ASJC) codes

  • Gender Studies
  • Sociology and Political Science

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